What's included

• Brand Identity Design Package

  Logo Design: Custom logo concepts with variations (full logo, symbol-only, wordmark, etc.). Logo Usage Guidelines: A document showing proper logo usage (size, spacing, and examples of "do's and don'ts"). Color Palette: A curated color palette with hex, RGB, and CMYK codes to ensure consistency across all platforms. Typography Guidelines: Recommended fonts for print and digital materials, including typeface combinations and font weights.

• Brand and Communications Guidelines

  one of Voice & Messaging: Guidelines on how to speak to your target audience, with examples of language, writing style, and key messaging points. Brand Story & Values: A clear statement on the brand’s mission, vision, and values to ensure consistency across all communications. Photography and Imagery Style Guide: Recommendations for photography, image usage, and filters or effects to reflect the brand's personality.

• Marketing Collateral Templates

  Business Card Design: Custom business card designs with templates for clients to edit and print. Letterhead and Stationery: Professional, branded stationery templates including letterheads and envelopes. Social Media Templates: Branded templates for social media posts, stories, and banners (optimized for platforms like Instagram, Facebook, LinkedIn, etc.). Branded PowerPoint/Google Slides templates for client presentations, including cover pages, layouts, and infographics.

• Web and Digital Branding

  Website Design Mockups: Wireframes or high-fidelity mockups for desktop and mobile versions of a website. Email Template Design: Branded templates for email marketing campaigns or newsletters. App Interface Design: UI design for a mobile or web app (if applicable). Web Graphics Package: Banner ads, icons, and web graphics designed to maintain consistent brand identity across digital platforms.

• Packaging & Print Design (Optional for Some Industries)

  Packaging Design: Custom packaging for products, including boxes, labels, and stickers. Posters & Flyers: Promotional materials like posters, flyers, and brochures to represent your brand offline.

• Brand Strategy Consultation

  Brand Audit: A review of the your current branding and communication strategies with actionable recommendations. Brand Positioning Strategy: Consultation on how to position the brand in the market with specific value propositions. Target Audience Research: Defining the brand's audience and crafting strategies for appealing to different segments.

• Social Media & Advertising Assets

  Social Media Branding: Cover photo, profile picture, and post templates for all platforms (Instagram, Facebook, LinkedIn, etc.). Ad Campaign Design: Social media ads, Google ads, or other digital ad banners with branding consistency.

• Additional Services (Based on Demand)

  Rebranding Services: Looking to refresh your existing brand? I offer a rebranding package that includes a new logo, updated visuals, and communications strategy. Motion Graphics for Digital Media: Animated logos, intros, or social media posts can also give a dynamic feel to your brand.

• Project Timeline and Collaboration Process

  Project Roadmap: A breakdown of the process, from concept development to final delivery, including expected timelines for each phase (e.g., research, design, revisions, and final delivery). Revisions and Feedback Process: An outline of how we will collaborate with you to refine and finalize the designs.