Considerate, Comprehensive, Brand Identity and Media Development

Kenneth Elmer

Starting at

/hr

About this service

Summary

Seasoned brand, communications and media solutions provider with specific skills in information architecture, brand, visual merchandising, and content development. Commercial print expert. 3D illustrator, Spline designer, PDF form developer.

Process

Initial Consultation

Step 1: Understand Client Goals: Collaborate with the client to clearly define their objectives and expectations.

Step 2: Gather Requirements: Identify specific needs, budget constraints, and timelines.

Step 3: Project Planning: Develop a detailed project plan outlining deliverables, timeline, and milestones.

Step 4: Budget Considerations: Review and approve the proposed budget with the client.

Execution Phase

Step 5: Creative Concept Development: Brainstorm creative ideas and concepts tailored to the client's goals.

Step 6: Design Development: Create mockups, ensuring they align with the concept and client vision.

Step 7: Feedback Refinement: Present designs for feedback, incorporating changes to meet expectations.

Step 8: Content Creation: Produce necessary content, including text, images, videos, or other media.

Delivery Phase

Step 9: Develop and Deliver Assets: Finalize all deliverables and provide them to the client.

Step 10: Proofing and Quality Assurance: Conduct thorough checks to ensure all deliverables meet quality standards.

Step 11: Address Revisions: Implement any requested revisions promptly and efficiently.

Step 12: Post-Delivery Support: Offer support for any further adjustments or additional services needed.

Post-Delivery

Step 13: Follow-Up Communication: Schedule follow-up meetings to ensure satisfaction and gather feedback.

Step 14: Collect Feedback: Systematically collect client feedback to improve future projects.

Step 15: Store and Archive Files: Securely store all project files for future reference or further use.

This structured approach ensures clarity, efficiency, and alignment with the client's expectations throughout the project lifecycle.

What's included

Brand Identity Design Package
Logo Design: Custom logo concepts with variations (full logo, symbol-only, wordmark, etc.). Logo Usage Guidelines: A document showing proper logo usage (size, spacing, and examples of "do's and don'ts"). Color Palette: A curated color palette with hex, RGB, and CMYK codes to ensure consistency across all platforms. Typography Guidelines: Recommended fonts for print and digital materials, including typeface combinations and font weights.
Brand and Communications Guidelines
one of Voice & Messaging: Guidelines on how to speak to your target audience, with examples of language, writing style, and key messaging points. Brand Story & Values: A clear statement on the brand’s mission, vision, and values to ensure consistency across all communications. Photography and Imagery Style Guide: Recommendations for photography, image usage, and filters or effects to reflect the brand's personality.
Marketing Collateral Templates
Business Card Design: Custom business card designs with templates for clients to edit and print. Letterhead and Stationery: Professional, branded stationery templates including letterheads and envelopes. Social Media Templates: Branded templates for social media posts, stories, and banners (optimized for platforms like Instagram, Facebook, LinkedIn, etc.). Branded PowerPoint/Google Slides templates for client presentations, including cover pages, layouts, and infographics.
Web and Digital Branding
Website Design Mockups: Wireframes or high-fidelity mockups for desktop and mobile versions of a website. Email Template Design: Branded templates for email marketing campaigns or newsletters. App Interface Design: UI design for a mobile or web app (if applicable). Web Graphics Package: Banner ads, icons, and web graphics designed to maintain consistent brand identity across digital platforms.
Packaging & Print Design (Optional for Some Industries)
Packaging Design: Custom packaging for products, including boxes, labels, and stickers. Posters & Flyers: Promotional materials like posters, flyers, and brochures to represent your brand offline.
Brand Strategy Consultation
Brand Audit: A review of the your current branding and communication strategies with actionable recommendations. Brand Positioning Strategy: Consultation on how to position the brand in the market with specific value propositions. Target Audience Research: Defining the brand's audience and crafting strategies for appealing to different segments.
Social Media & Advertising Assets
Social Media Branding: Cover photo, profile picture, and post templates for all platforms (Instagram, Facebook, LinkedIn, etc.). Ad Campaign Design: Social media ads, Google ads, or other digital ad banners with branding consistency.
Additional Services (Based on Demand)
Rebranding Services: Looking to refresh your existing brand? I offer a rebranding package that includes a new logo, updated visuals, and communications strategy. Motion Graphics for Digital Media: Animated logos, intros, or social media posts can also give a dynamic feel to your brand.
Project Timeline and Collaboration Process
Project Roadmap: A breakdown of the process, from concept development to final delivery, including expected timelines for each phase (e.g., research, design, revisions, and final delivery). Revisions and Feedback Process: An outline of how we will collaborate with you to refine and finalize the designs.