What's included

• Messaging Framework

  Your Brand Promise: A short statement for your customers that conveys what you do. Brand Value Proposition: A promise of value derived from functional and emotional benefits. Target Audience(s): Your ideal buyers or users Your Mission: What is your ultimate goal? Tone of Voice: Not just what announcer you would choose, but kind of like that!

• Brand Board

  A brand board captures your visual brand expression. It’s not a specific design or “tactic” such as a webpage or print ad. A mood board explores the color palette, typography, image style and iconography that come together to express your brand positioning

• Brand Style Guide

  Color usage Typography options Guidelines on illustration and photographic styles Proper use of logos, taglines and fonts Use of infographics Brand positioning Core brand pillars

• Logo Design

  Logo design with variations for brand colors and sizing variations(standard logo size, banner size, +)