Brand Identity & Guidelines

Starting at

$

10,000

About this service

Summary

Once you have a solid Brand Strategy in place it's time to make sure your brand stands out and resonates with your target audience. We'll collaborate to design a cohesive identity package that embodies your brand's values and select the right color palette, typography, iconography, and imagery style to enhance it.
With easy-to-follow guidelines, you'll maintain consistency and professionalism across all touchpoints. Additionally, you'll get template designs for essential materials like business cards, letterheads, and social media graphics.
This process is about transforming your internal strategy into a powerful visual language that speaks directly to your customers, ensuring your brand is memorable and creates a lasting impression.

What's included

  • Logo design

    Whether you are starting from scratch or updating a legacy mark, we will work together to craft a unique and memorable system of symbols and iconography that captures your brand's essence and identity.

  • Color palette

    A harmonious set of colors chosen to evoke the right emotions and represent your brand.

  • Typography

    Carefully selected fonts that communicate your brand's personality and complement its visual identity.

  • Iconography

    A consistent set of icons designed to enhance your brand's messaging and aesthetic.

  • Imagery style

    A defined approach to using images that align with your brand's identity and convey the desired message.

  • Brand usage guidelines

    A clear set of rules to ensure your brand's visual elements are applied consistently and effectively.

  • Template designs (optional)

    Pre-designed materials like business cards, letterheads, and social media graphics that maintain your brand's visual identity.


Duration

4-6 weeks

Skills and tools

Brand Designer
Graphic Designer
Adobe Suite
Figma

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