End-to-End Marketing ROI Tracking Ecosystem-Revenue Attribution by Besfort BehramiEnd-to-End Marketing ROI Tracking Ecosystem-Revenue Attribution by Besfort Behrami

End-to-End Marketing ROI Tracking Ecosystem-Revenue Attribution

Besfort Behrami

Starting at

400

/wk

About this service

Summary

What Clients Can Expect:

Accurate ROI Measurement: Eliminate guesswork with closed-loop revenue tracking.

Faster Decision-Making: React to trends in real time (e.g., shift budgets to campaigns with <€20 CPA)

Scalable Systems: Integrate new platforms (e.g., LinkedIn Ads, Shopify) into your existing ecosystem.

Actionable Insights: Receive prioritized recommendations (e.g., "Double spend on Campaign X driving 56% ROI")2

Compliance Assurance: Ensure GDPR-compliant data collection via GTM and GA4 consent mode

Deliverables

GA4 Configuration

Implement custom event tracking for key actions (e.g., form submissions, button clicks, downloads) using GTM. Set up cross-domain tracking to monitor user behavior across multiple platforms

Google Tag Manager Integration

Deploy advanced link/button click tracking to capture micro-conversions (e.g., "Add to Cart" clicks, video plays). Automate tag deployment for new campaigns to ensure consistent data collection

UTM Campaign Tracking

Design UTM parameter frameworks to categorize campaigns by source, medium, and content. Map UTM-tagged URLs to GA4 events for granular campaign analysis

Real-Time Insights & Dashboards

Custom GA4 Dashboards: Monitor real-time metrics like active users, session duration, and conversion rates. Track multi-channel attribution to identify high-impact touchpoints (e.g., social ads vs. email campaigns)

Conversion Optimization

Funnel Analysis: Identify drop-off points in customer journeys using GA4’s path exploration tool. A/B test landing pages and CTAs to improve conversion rates. Retargeting Audiences: Create dynamic audiences in GA4 based on behavior (e.g., cart abandoners, frequent visitors) for targeted ads

What's included

GA4 Configuration
Implement custom event tracking for key actions (e.g., form submissions, button clicks, downloads) using GTM. Set up cross-domain tracking to monitor user behavior across multiple platforms
Google Tag Manager Integration
Deploy advanced link/button click tracking to capture micro-conversions (e.g., "Add to Cart" clicks, video plays). Automate tag deployment for new campaigns to ensure consistent data collection
UTM Campaign Tracking
Design UTM parameter frameworks to categorize campaigns by source, medium, and content. Map UTM-tagged URLs to GA4 events for granular campaign analysis
Real-Time Insights & Dashboards
Custom GA4 Dashboards: Monitor real-time metrics like active users, session duration, and conversion rates. Track multi-channel attribution to identify high-impact touchpoints (e.g., social ads vs. email campaigns)
Conversion Optimization
Funnel Analysis: Identify drop-off points in customer journeys using GA4’s path exploration tool. A/B test landing pages and CTAs to improve conversion rates. Retargeting Audiences: Create dynamic audiences in GA4 based on behavior (e.g., cart abandoners, frequent visitors) for targeted ads

Skills and tools

Data Analyst

Data Modelling Analyst

Data Scientist

Data Analysis

Google Analytics

Google Tag Manager

Looker Studio

More services

Performance Marketing Management for Meta and LinkedIn

STARTING AT

$500/week

weekly rate

Data-Driven Marketing Consulting

STARTING AT

$50/hour

hourly rate

Proven Track record: €600,000 Ad Spend €2 Million in Revenue

STARTING AT

$30/hour

hourly rate

End-to-End Marketing ROI Tracking Ecosystem-Revenue Attribution

Besfort Behrami

Starting at

400

/wk

About this service

Summary

What Clients Can Expect:

Accurate ROI Measurement: Eliminate guesswork with closed-loop revenue tracking.

Faster Decision-Making: React to trends in real time (e.g., shift budgets to campaigns with <€20 CPA)

Scalable Systems: Integrate new platforms (e.g., LinkedIn Ads, Shopify) into your existing ecosystem.

Actionable Insights: Receive prioritized recommendations (e.g., "Double spend on Campaign X driving 56% ROI")2

Compliance Assurance: Ensure GDPR-compliant data collection via GTM and GA4 consent mode

Deliverables

GA4 Configuration

Implement custom event tracking for key actions (e.g., form submissions, button clicks, downloads) using GTM. Set up cross-domain tracking to monitor user behavior across multiple platforms

Google Tag Manager Integration

Deploy advanced link/button click tracking to capture micro-conversions (e.g., "Add to Cart" clicks, video plays). Automate tag deployment for new campaigns to ensure consistent data collection

UTM Campaign Tracking

Design UTM parameter frameworks to categorize campaigns by source, medium, and content. Map UTM-tagged URLs to GA4 events for granular campaign analysis

Real-Time Insights & Dashboards

Conversion Optimization

What's included

GA4 Configuration
Implement custom event tracking for key actions (e.g., form submissions, button clicks, downloads) using GTM. Set up cross-domain tracking to monitor user behavior across multiple platforms
Google Tag Manager Integration
Deploy advanced link/button click tracking to capture micro-conversions (e.g., "Add to Cart" clicks, video plays). Automate tag deployment for new campaigns to ensure consistent data collection
UTM Campaign Tracking
Design UTM parameter frameworks to categorize campaigns by source, medium, and content. Map UTM-tagged URLs to GA4 events for granular campaign analysis
Real-Time Insights & Dashboards
Custom GA4 Dashboards: Monitor real-time metrics like active users, session duration, and conversion rates. Track multi-channel attribution to identify high-impact touchpoints (e.g., social ads vs. email campaigns)
Conversion Optimization
Funnel Analysis: Identify drop-off points in customer journeys using GA4’s path exploration tool. A/B test landing pages and CTAs to improve conversion rates. Retargeting Audiences: Create dynamic audiences in GA4 based on behavior (e.g., cart abandoners, frequent visitors) for targeted ads

Skills and tools

Data Analyst

Data Modelling Analyst

Data Scientist

Data Analysis

Google Analytics

Google Tag Manager

Looker Studio

More services

Performance Marketing Management for Meta and LinkedIn

STARTING AT

$500/week

weekly rate

Data-Driven Marketing Consulting

STARTING AT

$50/hour

hourly rate

Proven Track record: €600,000 Ad Spend €2 Million in Revenue

STARTING AT

$30/hour

hourly rate