What's included

• GA4 Configuration

  Implement custom event tracking for key actions (e.g., form submissions, button clicks, downloads) using GTM. Set up cross-domain tracking to monitor user behavior across multiple platforms

• Google Tag Manager Integration

  Deploy advanced link/button click tracking to capture micro-conversions (e.g., "Add to Cart" clicks, video plays). Automate tag deployment for new campaigns to ensure consistent data collection

• UTM Campaign Tracking

  Design UTM parameter frameworks to categorize campaigns by source, medium, and content. Map UTM-tagged URLs to GA4 events for granular campaign analysis

• Real-Time Insights & Dashboards

  Custom GA4 Dashboards: Monitor real-time metrics like active users, session duration, and conversion rates. Track multi-channel attribution to identify high-impact touchpoints (e.g., social ads vs. email campaigns)

• Conversion Optimization

  Funnel Analysis: Identify drop-off points in customer journeys using GA4’s path exploration tool. A/B test landing pages and CTAs to improve conversion rates. Retargeting Audiences: Create dynamic audiences in GA4 based on behavior (e.g., cart abandoners, frequent visitors) for targeted ads