What's included

• Brand Strategy Overview

  A summary of the market research, target audience profiling, and competitor analysis. This document will include recommendations on how the brand can position itself for growth and differentiation.

• Mood Board & Creative Direction

  A visual board showcasing the inspiration, style, colors, and textures that represent your brand’s creative direction. This will serve as a reference point for the overall brand look and feel.

• Primary Logo & Logo Variations

  Primary Logo: Your main brand logo in full resolution, suitable for all platforms. Alternative Logo Versions: Stacked/secondary logo, initials, and icon versions for use across different formats (social media, smaller print, etc.)

• Curated Color Palette

  A set of carefully chosen colors for your brand, with hex codes, CMYK, and RGB values. This palette will reflect your brand’s tone and appeal to your target market.

• Typography Suite

  A selection of fonts for headings, subheadings, body text, and calls-to-action. The typography suite will include guidelines on proper usage and pairing for a consistent brand presentation.

• Brand Guidelines Document

  A detailed PDF outlining all elements of your brand identity. This document will cover: Logo usage (including spacing, placement, and do’s & don’ts). Color palette breakdown with instructions on application. Typography guidelines, including size hierarchy and examples of correct usage. Recommendations on how to maintain visual consistency across different media.

• Social Media & Marketing Asset (Optional)

  One custom-designed asset of your choice, such as Instagram templates, a business card design, or a banner, adapted to your new branding.

• All Logo and Design Files

  File Types: You’ll receive your logo and design assets in multiple formats (SVG, PNG, PDF, EPS, JPG) to ensure they’re ready for print, web, and other media. A Google Drive link will be provided with full access to all design files for easy use and sharing with printers, web designers, etc.

• Launch Support & Consultation (Optional)

  I’ll be available for a post-launch consultation, offering guidance on how to roll out your new brand identity across your digital platforms, marketing materials, and beyond.