Brand Identity - Standard Package

Nicoletta Condò

(0)

Starting at

1,700

About this service

Summary

Looking to build a cohesive and memorable brand? My Standard Brand Identity Package provides everything you need to create a strong and consistent brand presence across all platforms. Perfect for businesses ready to establish a professional and polished image.

Process

Initial Consultation & Discovery

We’ll start with a discovery session to discuss your business, target audience, brand vision and values. This is your opportunity to share your ideas, preferences, and any existing brand materials.

Research & Concept Development

I’ll research your industry, competitors, and target audience to gather insights that will inform the design. Based on this research, I’ll develop initial concepts for your logo, color palette, and typography. You will receive 2 mood boards that showcase images, fonts, colors, aesthetics, and more. Once you'll be satisfied with one mood board I'll go on with the creation of 2 initial logo concepts and a draft of the color palette and typography options to see if we are on the same page.

Review & Feedback

You’ll review the presented concepts and provide feedback. We’ll discuss what works, what doesn’t, and any adjustments needed.

Design Refinement

I’ll refine the chosen logo concept and finalize the color palette and typography. This is where your brand identity really starts to take shape.

Brand Collateral Design

With the core elements finalized, I’ll design the essential brand collaterals we agreed upon before.

Final Delivery & Brand Guidelines

Once all designs are approved, I’ll package and deliver all final files in various formats (AI, PNG, JPEG, PDF, etc.). I’ll also provide a basic brand style guide outlining how to use your new brand assets effectively.

What's included

Mood Boards
2 different mood boards to choose from (1 final)
Logo Suite
A variable logotype (3 versions)
Color Palette
+ HEX, RGB & CMYK codes. (+ 1 modification round if necessary)
Typography Suite
A selection of typefaces to use for your brand (+ 1 modification round if necessary)
Mockups
Branded images that will showcase your new identity on different mediums
Brand Assets
Various assets for your brand to make it complete such as patterns, icons, social media templates
Brand Photography
A selection of high quality stock images to use for your brand identity
Brand Guidelines
A PDF guide and overview of your new brand identity and how to use it