What's included

• Logo

  Main logo + 3-5 complimentary brand marks. A logo is a symbol that represents your business. So having a properly designed set of logos that you can use to put on everything related to your business is vitally important.

• Brand Tagline (if applicable)

  A short descriptor that gives your audience insight into your brand and business.

• Color Palette

  Color helps with brand recognition. I'll create a customized color palette that is unique to your brand and will be clearly defined within your brand book. You'll be able to use these colors moving forward to help with consistency across all platforms.

• Typography

  Using specific fonts for your brand helps with consistency. These will be outlined in your brand book.

• Photography Direction

  Image Styling The types of images you display across your channels has a huge impact on how your brand is perceived. We'll figure out what kind of images compliment your brand in the best way.

• Brand Applications

  How your brand identity will look and appear in a variety of applications: Instagram/social media, posters, billboards, emails, merchandise.

• Custom Branded Pattern (if applicable)

  A pattern that can be used for a whole number of applications throughout your brand. Think custom packaging, social media, branded merch, etc.

• Brand Book

  A printable PDF guide that defines the guidelines and best practices for your logos, colors and typography, etc.

• Revisions

  Typically a project will include 2 "major" revisions.