Branding Design

Sharon Wong

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About this service

Summary

Your brand identity is the first thing your customer and audience sees. It has the power to set the stage for their perception of your business, service and brand. And ultimately your brand's success.

I use strategy and market research to craft a brand identity that is unique to you, your business and your message. A well defined brand will allow you to clearly communicate what you do, allow you to stand out in the market and speak directly to your dream clients!

Whether you're a new business just starting, or an established business in need of a refresh, I'll create a branding package that is impactful to your audience, relevant to your industry and one that will standout among competitors.

Overview and Process

We'll start off with a call to discuss your needs and goals for this project. We can dial in the scope of the project and adjust the price accordingly if necessary.

The project will be broken up into phases - Discovery, Design and Delivery.

Discovery is where we define your goals, your audience, and work to understand what actually needs to be designed. Here we'll hone in on your brand message and positioning and develop design directions that work seamlessly to present that message and positioning visually.

Design is where we actually start creating things specifically for your brand - the fun stuff!

Delivery is when everything is complete and we wrap up the project. All of the deliverables will be packaged up in a neat little folder and digitally sent to you.

The whole thing is very straightforward, but we'll work through each of the steps one by one. Your feedback and collaboration is important to ensure your goals are met. Open and transparent communication is important throughout the process so that we're always on the same page.

I look forward to working with you and creating an impactful brand identity that help to bring you and your business much success!

Don't hesitate to reach out with any questions you might have!

What's included

Logo
Main logo + 3-5 complimentary brand marks. A logo is a symbol that represents your business. So having a properly designed set of logos that you can use to put on everything related to your business is vitally important.
Brand Tagline (if applicable)
A short descriptor that gives your audience insight into your brand and business.
Color Palette
Color helps with brand recognition. I'll create a customized color palette that is unique to your brand and will be clearly defined within your brand book. You'll be able to use these colors moving forward to help with consistency across all platforms.
Typography
Using specific fonts for your brand helps with consistency. These will be outlined in your brand book.
Photography Direction
Image Styling The types of images you display across your channels has a huge impact on how your brand is perceived. We'll figure out what kind of images compliment your brand in the best way.
Brand Applications
How your brand identity will look and appear in a variety of applications: Instagram/social media, posters, billboards, emails, merchandise.
Custom Branded Pattern (if applicable)
A pattern that can be used for a whole number of applications throughout your brand. Think custom packaging, social media, branded merch, etc.
Brand Book
A printable PDF guide that defines the guidelines and best practices for your logos, colors and typography, etc.
Revisions
Typically a project will include 2 "major" revisions.