What's included

• Client Briefing

  We start with a briefing to understand the brand, values, target audience, and the message the logo needs to convey. Analyze any existing branding materials to ensure the new design aligns with or improves upon the current brand identity.

• Research

  Study the market and competitors to identify design standards and opportunities. Dig through my endless books and reference materials to find inspiration coming from the top designers and artists of decades past.

• Concept Development

  Create a quick mood board of ideas and concepts based on the client’s brief and research findings. Draw rough sketches of potential logo designs to explore various shapes, styles, and concepts.

• Design Development

  Develop digital drafts of the most promising sketches using Adobe software. Experiment with typography, color schemes, and layouts. Refine the digital drafts based on client feedback.

• Review and Finalization

  Present several refined logo options including color variations. Gather feedback from the client and make necessary revisions to address their preferences. Once the design is approved, finalize it by ensuring all elements are polished and consistent.

• Delivery

  Deliver the final logo in various formats, Illustrator vector files, PNG, JPG. If applicable, create a basic style guide outlining the proper usage of the logo, including color codes, typography, and spacing guidelines.