Complete Visual Identity Kit

Jeff Coker

Starting at

2,000

About this service

Summary

What sets my brand kit services apart isn’t just what you get—it’s how it’s built. I don’t use cookie-cutter templates or rush through the process. I take the time to understand your brand’s purpose, voice, and audience, then design a cohesive identity that feels like an extension of your vision—not just decoration. Every element is created with usability in mind—from web to print to social—so you’re not just getting pretty files, you’re getting a fully functional, ready-to-roll brand system. While others may hand you a logo, I hand you clarity, strategy, and the tools to grow with confidence.

Process

My brand kit process starts with a discovery session where I learn about your business goals, target audience, and brand personality. From there, I create a visual direction through mood boards or inspiration decks to align on your brand’s look and feel. Once we’re aligned, I design a complete logo suite—primary, secondary, and icon marks—tailored for both digital and print use. I then build a cohesive color palette and choose typography that reflects your brand’s tone and enhances visual consistency. Supporting brand elements like patterns, textures, or icons are added as needed to round out your visual language. Everything is delivered in a comprehensive brand guidelines document that outlines exactly how to use your assets consistently. You’ll receive all final files in multiple formats—ready to use across web, social media, packaging, and beyond.Once the direction is validated, I move into design and branding, where I craft visually compelling designs that align with your brand’s identity, making sure to iterate based on both client and user feedback. In the development and testing phase, I bring the designs to life by building responsive, functional websites or apps, followed by rigorous cross-browser and usability testing. After that, I handle the launch and delivery, ensuring a smooth transition and providing all necessary documentation, training, and support. Finally, I provide post-launch support, monitoring performance, gathering user feedback, and making optimizations to ensure ongoing success, with updates and maintenance as needed. This structured approach guarantees a collaborative process and a high-quality end product.

FAQs

Here are answers to some common questions
The timeline for your project depends on its scope and complexity. Typically, a website or app design takes between 6-12 weeks, but I can provide a more specific estimate once I understand your needs. I begin with discovery and research to understand your goals and target audience, followed by planning, design, development, and testing. Once the design is ready, we move to launch and post-launch support, where I keep you updated throughout the process and encourage collaboration at each stage. Pricing varies depending on the size and complexity of your project. I offer custom quotes to ensure you get the best value for your budget. Rest assured, all websites I design are fully responsive and optimized for all devices, delivering a seamless experience on desktops, tablets, and smartphones. After the project is finished, I offer ongoing support to ensure everything runs smoothly. Whether you need assistance with updates, troubleshooting, or enhancements, I'm here to help. Additionally, I offer comprehensive branding services, including logo design, style guides, and brand messaging, to ensure your digital presence aligns with your overall brand identity. Throughout the design process, I welcome your feedback and offer a structured revision process, typically with 2-3 rounds of feedback at key stages. If the project requires more work than initially expected, I will discuss it with you in advance and provide a clear updated scope and pricing, so there are no surprises. Lastly, I follow best practices for website security, including secure hosting, HTTPS, and regular updates, and I can implement additional security features like user authentication or data protection if needed.

What's included

Deliverables clients can expect
When you invest in a brand kit, you’re getting the complete foundation for a cohesive and professional visual identity. Your kit will include a custom logo suite (primary, secondary, and icon), a curated color palette, typography selections, and usage guidelines to keep your brand consistent across all platforms. You'll also receive branded assets—like social media templates, mockups, and file formats optimized for both digital and print use. Think of it as your brand’s toolbox—ready for launch, growth, and recognition.

Duration

2 weeks

Skills and tools

Prototyper

UX Engineer

Web Designer

Adobe Illustrator

Figma

Notion

Slack

Industries

Professional Services

Healthcare

Electronics

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