Summary

FAQs

• How much do you charge?

  My regular rates are based on the job, not the number of hours or words. I can't tell you what I would charge you right now because no two jobs are the same, as you will undoubtedly understand. I would need to talk to you about the project first.

• What is Copy Writing?

  Let's be clear about one thing right now. I am not involved in the formal registration of patents, intellectual property, or usage rights of trademark logos. That's not copywriting; that's copyrighting. What exactly is copywriting, then? Definitions are important, but they can also be restrictive at times. The number of definitions of copywriting is probably equal to the number of copywriters. My own preferred definition of copywriting is "the best use of the written or spoken word to promote a business, person, idea, or product." and thoughtfully choosing, crafting, and revising those words to influence the audience or reader to perform a particular, quantifiable action.

• What does a Copy Writer Do?

  From engaging with your customers to enhancing your brand, a good copywriter will be able to understand your business and its objectives, distil your market and audience, and communicate with your audience in a way that compels them to take the desired action. As you may have discovered yourself, this is not always as straightforward as it sounds. Sometimes you can hammer out a page of brochure copy first time within a couple of hours. At other times you can spend days agonising over a single strapline. Creativity doesn’t come on tap. It doesn’t just drop off the end of a production line. Natural talent is a bonus but there’s no substitute for the knowledge and judgement that comes with years of experience, huge success and the odd catastrophe. Whether a brochure or a website, an advertisement or sales letter. Whether it’s for customers, suppliers or any other stakeholder. Good copy should be straightforward without being simple, clever without being smug, lively without being breathless.