What's included

• Logo Concepts

  My brand design process starts with sketching up the logo concepts and coming up with different color palettes (with usually 3-5 colors). Then, I choose two concepts with one color palette to show you.

• Logo & Submark

  Once you approve your main logo design, I’ll create alternative logos (usually 2-4) and submarks (usually 3-6). They are the variations of your main logo and it can be for example logo without the tagline, a stacked version, icon, badge and so on.

• Five brand collaterals

  There are five collaterals of your choice included in the brand design package. They can be for digital/social or print. I’m going to need final copy & images for all of the collaterals e.g. your details for business cards, photo for Facebook cover and so on. I’ll design 1 concept for each of the 5 collaterals (5 concepts in total) & make 1 round of revision for each collateral (5 rounds of revision in total) Each of the brand collaterals will have the elements of your new brand identity, so that the entire brand is cohesive and streamlined, for example, one of the logo variations, your colours or design elements.

• Brand board & Design elements

  Although brand board design fits more into the brand identity design part of my brand design package, I like to create a brand board showcasing all design elements after I designed the collaterals. There is one concept and two revisions to the brand board.

• Project Files

  I provide my clients with the following formats for the final files: PNG, JPG, AI (vector), and PDF. All the files (except for blog post graphics templates and Instagram post templates) are flattened (not editable). Depending on what brand collaterals you’ve chosen, I’ll send you the files in RGB colours (for website and social media use) and CMYK