On Fleek Branding

Nayri Studio

Starting at

4,500

About this service

Summary

The 'On Fleek' option is the ultimate choice to propel your brand towards real success. Combining all the services from the 'Power Up' option, it goes further by solidifying your physical presence. Imagine impactful business cards that leave a memorable impression at every professional encounter. Add to that, packaging for your clothing line that embodies the very essence of your brand with every unboxing. But let's not stop there: personalized thank-you cards and even a t-shirt design for your sales team, turning them into living ambassadors of your identity. With the 'On Fleek' option, your brand doesn't just exist online; it anchors itself in reality, spreading with style and impact at every physical touchpoint

Process

Discovery questionnaire:

This initial step helps me understand your needs and provides me with an idea of whether I am the right fit for you

Research and Analysis

The study phase involves research and analysis to establish a brand strategy that will be translated into a visual identity. During this stage, we conduct:

Analysis of the current situation

Competitor analysis

Benchmarking and Competitive mapping

Study of the target audience

Visual research

Recommendations and suggestions

Conception

Following our in-depth analysis of the objectives and recommendations, we will proceed to the design phase by creating two distinct mood boards. These mood boards will be carefully crafted to visually represent two different creative directions, each aligned with the recommendations established during our initial analysis.

Once these mood boards are completed and a proposal of directions is prepared, we will schedule a new meeting to present our work up to this stage. This step will allow the client to concretely visualize the proposed creative directions.

The client will then have the opportunity to select one of the presented creative directions. This decision will guide the rest of the creative process, allowing us to focus our efforts on the development and detailed elaboration of the chosen visual identity

Design

In this section, I will delve into the detailed development of the chosen visual identity for the project. After selecting the most relevant direction, I will elaborate on the key elements that will constitute this identity:

Logo and Variations: I will intricately design the primary logo and create different variations for its optimal use in various contexts. This will include adaptations for different platforms and sizes, ensuring consistency and readability across all formats.

Color Palette and Applications: A distinctive color palette will be developed, detailing shades, combinations, and specific applications to ensure visual harmony. This palette will be adapted for various uses, both digital and physical.

Typography and Usage: I will select typefaces suited to the brand's visual identity and define their specific usage for different content. This will ensure consistency in written communication.

An initial proposal will be submitted to the client for review and feedback. Based on this initial feedback, revisions will be made according to specific requests. This process will continue until the client approves.

Once the visual identity is approved, I will then develop the brand's style guide. This will include detailed guidelines on the use of visual elements in both digital and print communication. This step will create visual coherence and ensure a consistent and impactful representation of the brand across all mediums

What's included

Visual Identity
- Primary Logo - Secondary logo -Logomark - Color Palette - Fonts - Visual elements
Brand Guideline
Documents that outline the rules, specifications, and standards for presenting and representing a brand consistently across all mediums and platforms; - Logo suite usage - Guidelines on the fonts - Guidance on the types of images and visual elements that align with the brand's aesthetic and messaging. - Voice and Tone: Instructions on the brand's communication style, defining its personality through language and tone. - Usage Across Media: Guidelines on how the brand should appear in various mediums such as print, digital, signage, merchandise, etc.
Digital Communication
For IG: PP, highlight covers, posts, story
Print Communication
Business card, thank you card, packaging, t-shirt design for your sales team

Example projects