Creative Direction

Brandon Staniford

(0)

Starting at

875

/wk

About this service

Summary

Creative direction deliverables encompass a suite of essential elements shaping the visual and conceptual identity of a project. Beginning with a thorough creative brief outlining objectives, target audiences, and key messages, the process involves crafting mood boards to capture the desired aesthetic. Style guides establish consistent visual parameters, while concept presentations and storyboards convey creative ideas visually. Prototypes offer tangible models for interactive media, and copywriting samples establish the project's tone. Visual designs, photography guidelines, and art direction ensure a cohesive visual language. Feedback loops refine concepts, leading to finalised deliverables ready for deployment, ranging from print materials to digital assets.

What's included

Creative Brief:
A concise document outlining the project's objectives, target audience, key messages, and any specific requirements. It serves as a guide for the creative team.
Mood Boards:
Visual collages that capture the desired aesthetic, tone, and overall feel of the project. These can include images, color palettes, typography samples, and other visual elements.
Mood Boards:
Comprehensive documents that define the visual and design elements to be used consistently across various media. This includes guidelines for colors, fonts, imagery, and other brand assets.
Concept Presentations:
Visual presentations or pitches that showcase different creative concepts for a project. This may include mock-ups, sketches, or digital representations of how the final product might look.
Story boarding:
Sequential visual representations of key scenes or moments in a project, particularly for video, animation, or interactive media. Storyboards help to plan and visualise the flow of the narrative.

Example projects