The scope of SEO (Search Engine Optimization) is vast and continues to expand as the internet grows and evolves. The primary goal of SEO is to improve the visibility and ranking of a website or webpage in search engine results pages (SERPs), driving more traffic to the site and increasing its online authority and credibility. Some of the key areas that fall under the scope of SEO include:

On-page optimization: This involves optimizing individual web pages to improve their relevancy and ranking in search results.

Off-page optimization: This includes building high-quality backlinks to a website from other relevant, authoritative websites to increase its domain authority and ranking in search results.

Technical SEO: This involves optimizing website structure, code, and performance to improve site speed, crawlability, and indexability.

Local SEO: This involves optimizing a website to rank for local search queries, helping businesses attract local customers.

E-commerce SEO: This involves optimizing online stores and product pages to increase their visibility in search results and drive sales.

Mobile SEO: This involves optimizing websites for mobile devices to improve user experience and search ranking on mobile devices.

Content marketing: This involves creating and distributing valuable, relevant content to attract and engage target audiences, driving traffic and increasing website authority.

Overall, the scope of SEO is vast, and it requires continuous learning and adaptation as search engines update their algorithms and user behavior evolves. However, a strong SEO strategy can help businesses improve their online visibility, attract new customers, and ultimately drive business growth.