What's included

• Social Media Calendar (updated biweekly)

  - Post copy tailored to your brand voice - Recommended visuals or creative direction - Hashtag strategy and tagging suggestions - Optimal posting times based on industry best practices - Platform-specific adjustments to maximize engagement

• Reply to ALL Social Comments

  - Thoughtful, brand-aligned responses to all public comments - Monitoring of sentiment to flag any issues or opportunities - Personalized replies that encourage further interaction - Tone and messaging consistent with your brand guidelines - Daily check-ins across designated platforms (e.g., Instagram, Facebook, TikTok, X, LinkedIn)

• Trendspotting / Social Listening

  - Identification of emerging trends across platforms (e.g., TikTok, Instagram, X, LinkedIn) - Monitoring of brand mentions, keywords, and competitor activity - Audience sentiment analysis to understand perceptions and preferences - Weekly insights reports with actionable content suggestions

• Content Creation

  - Custom-designed graphics created in Canva, aligned with your brand’s visual guidelines (colors, fonts, tone, and layout) - Post copywriting tailored to your brand voice and optimized for each platform (Instagram, Facebook, LinkedIn, X, etc.) - Branded templates for consistent look and feel across posts, stories, and reels/thumbnails - Content formats including static posts, reels, and stories (where applicable) - Strategic use of design elements such as icons, typography, and layout hierarchy to enhance engagement and readability - Hashtag strategy, platform-specific tagging, and clear calls to action integrated within captions and visuals

• Video Editing

  - Editing of raw footage into polished, share-ready videos (e.g., Reels, TikToks, YouTube Shorts, Instagram Stories & Reels, etc.) - Branded visual elements, including intros, outros, lower-thirds, and logo placement - Text overlays, captions, and subtitles to improve accessibility and viewer retention - Royalty-free music and sound effects selected to match the tone and pacing of the content - Color correction and audio balancing to enhance video quality and consistency - Quick turnaround times for time-sensitive or trending content (available upon request) - Editable project files available upon delivery if needed (Canva & CapCut)

• Social Media Posting

  - Scheduling and publishing of content on selected platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X) - Use of scheduling tools such as Meta Business Suite, Later, Buffer, or Hootsuite (or your preferred platform) - Adherence to optimal posting times based on audience insights and engagement data - Proper formatting and optimization of captions, hashtags, links, and tags for each platform - Monitoring of post performance within the first 24 hours to ensure successful publication and visibility - Real-time posting available for time-sensitive content or live updates (upon request)