Head-to-Toe Branding: The Essentials
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About this service
Summary
Deliverables
FAQ
FAQs
What if I want more (or less) to be included in the brand kit?
Everything is scalable—I'm happy to work with you to add additional à la carte deliverables or to scope out a smaller project.
What do you mean by font "selection"? Am I getting a custom font?
While a lot of tools today make font selection and use for your website (or other assets) much more accessible, it can be overwhelming for many to know or decide what to do with those fonts. I can pair an existing header (more decorative) font with a body (cleaner for long sections of text) font for you and provide custom guidelines for how to style them for different applications, so your brand's type treatment can stay consistent and always maintain good visual hierarchy.
What's included
Brand Direction Alignment
Initial brand discovery session, including card sorting (so we can start with a much more focused vibe) and looking at comparative brands together. 3 single-slide directional mood boards, each showing inspirational logos, color palettes, fonts, and illustration or visual style. Single revised mood board of the preferred direction, based on discussion and feedback.
Custom Logo
Full logotype and/or logomark, delivered both in vector and bitmap file formats
Custom Color Palette
Core brand palette of around 6 colors, delivered as .ase files and as numeric values (HEX, RGB, and CMYK) for consistency across brand assets
Core Brand Font(s) Selection (curation/guidelines)
Core font selection compatible across all materials and assets, with custom guidelines for use cases and styling
Skills and tools
Industries
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