Head-to-Toe Branding: The EssentialsEmma K. Clark
This is your foundational investment in building a solid, scalable brand, and it’s also just a lot of fun to work through together! We'll walk through an initial brand discovery and alignment process, then we'll reconnect a few times for rounds of review on the work I'm doing before I deliver final files.
What's included
Brand Direction Alignment
Initial brand discovery session, including card sorting (so we can start with a much more focused vibe) and looking at comparative brands together.
3 single-slide directional mood boards, each showing inspirational logos, color palettes, fonts, and illustration or visual style.
Single revised mood board of the preferred direction, based on discussion and feedback.
Custom Logo
Full logotype and/or logomark, delivered both in vector and bitmap file formats
Custom Color Palette
Core brand palette of around 6 colors, delivered as .ase files and as numeric values (HEX, RGB, and CMYK) for consistency across brand assets
Core Brand Font(s) Selection (curation/guidelines)
Core font selection compatible across all materials and assets, with custom guidelines for use cases and styling
FAQs
Everything is scalable—I'm happy to work with you to add additional à la carte deliverables or to scope out a smaller project.
While a lot of tools today make font selection and use for your website (or other assets) much more accessible, it can be overwhelming for many to know or decide what to do with those fonts. I can pair an existing header (more decorative) font with a body (cleaner for long sections of text) font for you and provide custom guidelines for how to style them for different applications, so your brand's type treatment can stay consistent and always maintain good visual hierarchy.
Emma K.'s other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Graphic Designer
Logo Designer
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Emma K. Clark San Francisco, USA
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Head-to-Toe Branding: The EssentialsEmma K. Clark
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Graphic Designer
Logo Designer
This is your foundational investment in building a solid, scalable brand, and it’s also just a lot of fun to work through together! We'll walk through an initial brand discovery and alignment process, then we'll reconnect a few times for rounds of review on the work I'm doing before I deliver final files.
What's included
Brand Direction Alignment
Initial brand discovery session, including card sorting (so we can start with a much more focused vibe) and looking at comparative brands together.
3 single-slide directional mood boards, each showing inspirational logos, color palettes, fonts, and illustration or visual style.
Single revised mood board of the preferred direction, based on discussion and feedback.
Custom Logo
Full logotype and/or logomark, delivered both in vector and bitmap file formats
Custom Color Palette
Core brand palette of around 6 colors, delivered as .ase files and as numeric values (HEX, RGB, and CMYK) for consistency across brand assets
Core Brand Font(s) Selection (curation/guidelines)
Core font selection compatible across all materials and assets, with custom guidelines for use cases and styling
FAQs
Everything is scalable—I'm happy to work with you to add additional à la carte deliverables or to scope out a smaller project.
While a lot of tools today make font selection and use for your website (or other assets) much more accessible, it can be overwhelming for many to know or decide what to do with those fonts. I can pair an existing header (more decorative) font with a body (cleaner for long sections of text) font for you and provide custom guidelines for how to style them for different applications, so your brand's type treatment can stay consistent and always maintain good visual hierarchy.
Emma K.'s other services
Contact for pricing