Head-to-Toe Branding: The Essentials by Emma K. Clark

Head-to-Toe Branding: The Essentials by Emma K. ClarkHead-to-Toe Branding: The Essentials by Emma K. Clark

Head-to-Toe Branding: The EssentialsEmma K. Clark

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This is your foundational investment in building a solid, scalable brand, and it’s also just a lot of fun to work through together! We'll walk through an initial brand discovery and alignment process, then we'll reconnect a few times for rounds of review on the work I'm doing before I deliver final files.

What's included

Brand Direction Alignment

Initial brand discovery session, including card sorting (so we can start with a much more focused vibe) and looking at comparative brands together. 3 single-slide directional mood boards, each showing inspirational logos, color palettes, fonts, and illustration or visual style. Single revised mood board of the preferred direction, based on discussion and feedback.

Custom Logo

Full logotype and/or logomark, delivered both in vector and bitmap file formats

Custom Color Palette

Core brand palette of around 6 colors, delivered as .ase files and as numeric values (HEX, RGB, and CMYK) for consistency across brand assets

Core Brand Font(s) Selection (curation/guidelines)

Core font selection compatible across all materials and assets, with custom guidelines for use cases and styling

FAQs

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