Strategic Brand System

Pro

Jinny Y.

Starting at

750

About this service

Summary

A strategic, in-depth branding solution designed to define your identity and set the foundation for long-term growth

While a quick, usable brand kit is great for getting started, building a truly resilient and scalable brand requires more than just visuals. It calls for strategic thinking, thoughtful positioning, and a visual system that aligns with your brand’s core identity.

The Strategic Brand System is a comprehensive branding service I offer for teams and founders who want to go deeper clarifying not just how the brand looks, but how it feels, speaks, and grows.

🎯 Who is this for?

Brands that want to go beyond a logo and build a cohesive visual and strategic foundation

Teams working with multiple creatives who need one shared visual language

Brands in the process of repositioning or rebranding

🧩 What will you walk away with?

A centralized, clearly structured system that everyone on your team can align around

Practical, flexible design assets that scale with your brand

A confident, consistent brand presence grounded in meaning, not just aesthetics

FAQs

🕒 How long does the process take?
✨ The full process takes approximately 2 weeks. Since this service includes brand research, positioning, logo system development, and a detailed brand guide, the timeline is designed to allow for thoughtful, structured collaboration at each stage.
🔄 How many revisions are included?
Up to two rounds of revisions are included. Because we align step by step from direction to design the process is structured to minimize major back-and-forth. Additional revisions can be added for an extra fee, if needed.
🖋 Can I include extra assets like business cards or social templates?
These are not included in the base package, but yes you can add-on light application designs like business cards, social thumbnails, or packaging mockups. These are priced separately based on your needs and will follow the established brand system.
💬 How will we communicate during the project?
All communication is handled via message-based exchanges rather than live calls. This ensures that everything stays clear, documented, and easy to reference throughout the process. You’ll receive detailed updates and deliverables at each stage, so nothing gets missed.

What's included

Brand Research & Positioning Keywords
I’ll explore your core values, audience, and competitive landscape to define a clear, authentic brand direction. Think of it as finding your brand’s voice, tone, and place in the world.
Scalable Logo System
Logo(Primary and a secondary), submark, symbol, patterns all designed to work flexibly across a wide range of applications.
Color & Typography System
A consistent, intentional setup to maintain visual harmony across digital and print.
Moodboard & Visual References
A curated visual direction that captures your brand’s mood and energy, helpful for internal alignment and future collaborators.
Brand Style Guide (PDF)
A practical and detailed reference document covering logo usage, typography, colors, and more perfect for sharing with your team or external creatives.
Basic Applications (Optional)
Includes light applications like a business card, Instagram post concept, or packaging preview depending on your needs.

Duration

2 weeks

Skills and tools

Brand Design

Brand Strategist

Logo Designer