Brand Vision, Explainer Video

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About this service

Summary

I’m obsessed with simplifying complexity, using minimal designs to guide viewers throughout the video without distractions. My full-service animation process takes clients from concept to final delivery, ensuring clarity and engagement every step of the way. Starting with in-depth business analysis and creative brainstorming, I develop scripts, storyboards, and style frames tailored to each client’s vision. The animation process includes animatics, sound design, and professional voice-over services, all managed with a seamless, collaborative approach. Every stage is crafted for maximum impact, complete with marketing guidance to ensure the video reaches and resonates with the intended audience.

Process

Business analysis:
This stage involves in-depth discussions to understand the client’s business, objectives, target audience, and unique value propositions.
Creative ideas brainstorming:
A collaborative session where I generate and explore a range of creative concepts tailored to meet the client’s goals, setting the foundation for a unique and effective project.
Scriptwriting:
I write or refine the script based on the client’s input to ensure a clear, engaging message.
Voice-over recording:
If required, I will hire a professional voice actor or work with the client’s provided voice talent.
Storyboarding:
A rough sketch of the visual flow to outline the storyline and key elements, offering a preview of the project’s direction.
Styleframe:
Development of a refined design based on the approved concept to set the visual tone and style.
Motion:
The animation phase starts with an animatic to give the client a preliminary sense of timing and flow for the final product.
Sound design (SFX, music): 
I collaborate with a sound designer to create a high-quality audio experience, directed to complement the animation.
Project files:
Delivery of the final rendered video in the requested resolution and aspect ratio, along with any agreed-upon files.
Video Marketing Guide:
I provide a guide with tailored recommendations for maximizing the video’s impact and reach on the intended platforms.
Note: Each stage includes client review and feedback, with the project moving to the next step only upon approval.

What's included

  • Revisions

    Each process step will have at least 3 revisions to ensure a great result.

  • Post-Production

    Polish render of the video in all aspect ratios and resolutions required by the client.

  • Marketing

    The client will request different formats for all social media platforms they want. The client can request the video in higher resolution for a big screen at marketing events.


Skills and tools

Animator
Script Writer
Content Creator
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Cinema 4D

Industries

Web3
FinTech
Blockchain

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