Brand Vision, Explainer Video

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About this service

Summary

I’m obsessed with simplifying complexity, using minimal designs to guide viewers throughout the video without distractions. My full-service animation process takes clients from concept to final delivery, ensuring clarity and engagement every step of the way. Starting with in-depth business analysis and creative brainstorming, I develop scripts, storyboards, and style frames tailored to each client’s vision. The animation process includes animatics, sound design, and professional voice-over services, all managed with a seamless, collaborative approach. Every stage is crafted for maximum impact, complete with marketing guidance to ensure the video reaches and resonates with the intended audience.

Process

Business analysis:
This stage involves in-depth discussions to understand the client’s business, objectives, target audience, and unique value propositions.
Creative ideas brainstorming:
A collaborative session where I generate and explore a range of creative concepts tailored to meet the client’s goals, setting the foundation for a unique and effective project.
Scriptwriting:
I write or refine the script based on the client’s input to ensure a clear, engaging message.
Voice-over recording:
If required, I will hire a professional voice actor or work with the client’s provided voice talent.
Storyboarding:
A rough sketch of the visual flow to outline the storyline and key elements, offering a preview of the project’s direction.
Styleframe:
Development of a refined design based on the approved concept to set the visual tone and style.
Motion:
The animation phase starts with an animatic to give the client a preliminary sense of timing and flow for the final product.
Sound design (SFX, music): 
I collaborate with a sound designer to create a high-quality audio experience, directed to complement the animation.
Project files:
Delivery of the final rendered video in the requested resolution and aspect ratio, along with any agreed-upon files.
Video Marketing Guide:
I provide a guide with tailored recommendations for maximizing the video’s impact and reach on the intended platforms.
Note: Each stage includes client review and feedback, with the project moving to the next step only upon approval.

What's included

  • Revisions

    Each process step will have at least 3 revisions to ensure a great result.

  • Post-Production

    Polish render of the video in all aspect ratios and resolutions required by the client.

  • Marketing

    The client will request different formats for all social media platforms they want. The client can request the video in higher resolution for a big screen at marketing events.


Skills and tools

Animator

Script Writer

Content Creator

Adobe After Effects

Adobe After Effects

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Cinema 4D

Cinema 4D

Industries

Cryptocurrency & Blockchain
FinTech & Payments