Brand Identity Design

Theodorah Oduaran

Starting at

$

800

About this service

Summary

I offer comprehensive brand identity design that goes beyond aesthetics, crafting unique logos, color palettes, and visual assets tailored to your brand's story and audience. What sets me apart is my focus on creating strategic, memorable visuals that not only capture attention but also align with your brand’s core values, driving engagement and lasting impressions. By blending creativity with research-driven insights, I ensure your brand stands out in today’s competitive market.

Process

Discovery & Research – I gather insights about your brand’s values, audience, industry, and competitors to understand your unique positioning.
Mood Board & Concept Development – I create mood boards and draft initial design concepts, presenting multiple options that align with your brand's vision.
Feedback & Revisions – You review the designs, and I refine them based on your feedback to ensure they align perfectly with your expectations.
Final Design & Brand Assets – Once approved, I finalize the logo, color palette, typography, and other visual elements.
Brand Style Guide – I compile a comprehensive style guide outlining logo usage, typography, colors, and more for brand consistency.
Delivery of Assets – All files, including logos, typography, color codes, and collateral, are provided in various formats for web and print use.

What's included

  • Logo Design

    - Main logo - Variations (horizontal, vertical, symbol-only) - Black-and-white or monochrome versions - Favicon or icon design

  • Typography

    - Primary and secondary typefaces - Font pairing guidelines - Usage instructions (headings, body text, etc.)

  • Color Palette

    - Primary, secondary, and accent colors - HEX, RGB, and CMYK codes - Color usage guidelines

  • Stationery Design

    - Business card - Letterhead - Envelope - Email signature

  • Social Media Assets

    Branded templates (for posts, stories, ads)

  • Branded Merchandise

    - T-shirt design - Product packaging mockups

  • Brand Collateral

    Brochures, flyers, or other marketing materials

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

CorelDraw

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