A clear, usable identity for a new product, startup or side brand, delivered in one week. You get a logo, colours, type and a one-page guide your team can actually follow, without a long discovery phase.

Every identity starts from one idea about the product, then the logo, palette and type are built to express it. The result works everywhere you need it on day one: website, social, packaging and pitch decks.

New products and startups that need a real identity fast

Founders replacing a placeholder logo before launch

Small brands that want a cleaner, more consistent look

A short brand questionnaire covering product, audience and competitors

2 logo directions, each shown in real use (card, social, packaging)

The chosen direction refined to final

Logo variations: primary, secondary and icon or monogram

Colour palette with HEX, RGB and CMYK values

Type pairing with usage rules

One-page style guide (PDF)

Logo files for web, social and print (SVG, PNG, PDF)

2 rounds of revisions on the chosen direction

Brief: questionnaire or a 20 minute call

Directions: 2 logo directions within 48 hours

Refine: you pick one, I refine it and build the palette and type

Deliver: final files and the style guide by the end of the week

The full brand system (strategy, extended logo system, detailed guidelines built to carry across a product range) starts at $699. Packaging can be added as a separate sprint.