Website Content Audit

Pro

Karina Delaine

Starting at

$

1,000

About this service

Summary

Your website has so much potential, let's tap into it. I’m a senior content strategist with 10+ years of experience helping wellness, skincare, and nutrition brands find their voice and build content that actually converts.
In this audit, I’ll dive into your website and give clear, honest feedback on what’s working, what’s not, and where your content could shine brighter. Think of this as your content glow-up, with strategy at its core.
You'll walk away with: ✨ A clearer, more aligned brand voice 📈 Copywriting tips that drive action 🌱 Fresh ideas for content like blogs, FAQs, videos, and more 🧰 Real opportunities to enhance user experience and build trust

Process

We'll start with an exploratory call to figure out the pain points or hunches you have as to why your site isn't "working." If we choose to dig into Google Analytics or do a user survey, we'll talk about how that can be done and how long that portion will take before the audit begins.
The final product will be a presentation and a deck of opportunities. You can go off and run with it, or I can help you execute the copywriting and fixes with your team!

What's included

  • Content Audit Deck

    Wondering why your website isn't converting users? Have recent surveys shown that users are unclear about your product or might not have all the info they need to take the next step? A Content Audit Deck will outline where you can improve your content or user experience to turn visitors into loyal brand advocates... and buyers. Depending on what I find during your audit, I'll map out opportunities for improved copywriting, content layouts, and new avenues to explore, like educational blog content or clear FAQs.

  • User Research and Web Insights (add-on)

    We can conduct a user survey or launch a heat-mapping tool on your website together to get more tangible data on where users are stuck, confused, or need more education. We can also take a look at your Google Analytics, website insights to see where visitors are engaged or getting lost.

Duration

4 weeks

Skills and tools

Brand Strategist

Content Strategist

Copywriter

Figma

Figma

Google Analytics

Google Analytics

Google Docs

Google Docs

Grammarly

Grammarly

Hotjar

Hotjar

Industries

Fitness & Wellness
Nutrition
Beauty