Brand Strategy and Identity for D2C and B2B Brands

Starting at

$

2,000

About this service

Summary

We create brand identities that go beyond logos and colors, shaping a complete visual and verbal system that captures your essence and keeps everything consistent across touchpoints. What sets us apart is how we combine strategy with meticulous design, making sure your identity is not only beautiful but also purposeful and lasting. Our process is collaborative, detail focused and rooted in storytelling, so your brand feels distinctive and timeless.

What's included

  • Logo Design

    A unique and memorable logo that embodies your brand's personality. It serves as the cornerstone of your visual identity.

  • Color Palette

    A carefully crafted color palette that reflects your brand's tone, evokes emotions, and ensures visual consistency across all brand touchpoints.

  • Typography

    A selection of complementary fonts that establish a distinctive typographic style, enhancing readability and maintaining brand consistency.

  • Brand Mark & Variations

    Alternate versions of your logo (icon, wordmark, stacked, horizontal) designed for flexibility across different applications and formats.

  • Imagery & Photography Style

    A cohesive direction for photography and imagery that aligns with your brand’s mood, aesthetic, and storytelling approach.

  • Patterns & Textures

    Unique graphical elements and patterns that can be used across collateral to strengthen brand identity and add distinctiveness.

  • Brand Voice & Tone

    Guidelines on how your brand communicates through words — including tone, style, and key messaging principles to ensure verbal consistency.

  • Application Mockups

    Real-world mockups (stationery, packaging, social media, signage, website) that demonstrate how your identity translates across touchpoints.


Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design
Marketing
Advertising