Full Service - Brand System & StrategyKatman Studio
Overview
At Katman Studio, we design more than how a brand looks —
we define how it communicates, connects, and stays memorable.
Branding is not just a logo.
It’s a structured system, a narrative, and a visual language that works seamlessly across every touchpoint.
Our approach focuses on building brands that are clear, distinctive, and impossible to overlook.
What Sets This Apart
Working with Katman Studio means partnering with a creative direction studio — not just hiring a designer.
We go beyond visual execution.
We build cohesive and scalable brand systems grounded in strategic thinking.
A key part of our process is defining your brand archetype —
giving your brand a clear personality, emotional tone, and positioning.
Every decision is intentional.
Every detail contributes to a larger system.
What You’ll Receive (Full Service Package)
Brand Strategy Document
Clear positioning, audience definition, and a strong strategic foundation, vision & mision
Brand Archetype Definition
A defined brand personality, tone, and emotional direction.
Complete Logo System
Primary logo, alternate versions (horizontal, stacked), symbol/icon, and all formats (AI, EPS, PNG, JPG).
Color Palette System
A clear color system including primary and complementary colors, along with guidelines on how to use them together consistently.
All colors are optimized to work seamlessly across both digital and print materials.
Typography System
Primary and secondary fonts with clear hierarchy and usage examples.
Visual Identity Framework
Graphic language including shapes, patterns, and layout structure.
Art Direction Guide
Defined style for imagery, illustrations, and overall visual tone.
Stationery Design
Business card, letterhead, envelope, and email signature.
Digital Applications
Social media posts/thumbnails, website hero section. Editable Source Files (Adobe, Figma, or Canva)
Packaging / Print Applications (if needed)
Adaptable designs for packaging, labels, or printed materials.
Mockups (Real-World Previews)
High-quality visuals showing how your brand appears in real use.
Brand Guidelines (Full Guide)
Rules for logo usage, spacing, colors, typography, and do/don’t examples.
Editable Source Files
Fully editable files delivered in Adobe.
Export & Production Files
Optimized assets for both digital and print use.
Basic Implementation Support
Guidance to help you correctly apply your brand across platforms.
Final Files
Production-ready assets optimized for both digital and print use.
Who This Is For
Founders building a brand from the ground up
Businesses ready to elevate their existing identity
Teams looking for more than a logo — a complete brand system with direction
Process
Discovery & Direction
Archetype & Positioning
Concept Development
Identity Design
System Building
Delivery & Implementation
Katman Studio Approach
Every project at Katman Studio goes beyond design.
We build a cohesive world around your brand.
By combining strategy, archetypes, and visual systems, we create brands that are not only seen, but felt, recognized, and remembered.
FAQs
Not at all! It’s also great for brands that have outgrown their DIY phase and want to look polished.
Nope, you can keep your current logo, and I’ll build the rest of the system around it.
Yes, if needed! Editable templates can be provided upon request in Adobe Creative Suite, Figma, and Canva.
Typically, 3-4 weeks, depending on feedback rounds and add-ons.
Not in this package, but I can offer it separately if needed.
Example work
Katman's other services
Starting at$10,000
Duration4 weeks
Tags
Art Director
Brand Designer
Brand Strategist
Creative Designer
Logo Designer
Visual Designer
Brand Identity
logo design
Visual Direction
Service provided by
Katman Studio maxİstanbul, Turkey
- 5.00
- Rating
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- Followers
Full Service - Brand System & StrategyKatman Studio
Starting at$10,000
Duration4 weeks
Tags
Art Director
Brand Designer
Brand Strategist
Creative Designer
Logo Designer
Visual Designer
Brand Identity
logo design
Visual Direction
Overview
At Katman Studio, we design more than how a brand looks —
we define how it communicates, connects, and stays memorable.
Branding is not just a logo.
It’s a structured system, a narrative, and a visual language that works seamlessly across every touchpoint.
Our approach focuses on building brands that are clear, distinctive, and impossible to overlook.
What Sets This Apart
Working with Katman Studio means partnering with a creative direction studio — not just hiring a designer.
We go beyond visual execution.
We build cohesive and scalable brand systems grounded in strategic thinking.
A key part of our process is defining your brand archetype —
giving your brand a clear personality, emotional tone, and positioning.
Every decision is intentional.
Every detail contributes to a larger system.
What You’ll Receive (Full Service Package)
Brand Strategy Document
Clear positioning, audience definition, and a strong strategic foundation, vision & mision
Brand Archetype Definition
A defined brand personality, tone, and emotional direction.
Complete Logo System
Primary logo, alternate versions (horizontal, stacked), symbol/icon, and all formats (AI, EPS, PNG, JPG).
Color Palette System
A clear color system including primary and complementary colors, along with guidelines on how to use them together consistently.
All colors are optimized to work seamlessly across both digital and print materials.
Typography System
Primary and secondary fonts with clear hierarchy and usage examples.
Visual Identity Framework
Graphic language including shapes, patterns, and layout structure.
Art Direction Guide
Defined style for imagery, illustrations, and overall visual tone.
Stationery Design
Business card, letterhead, envelope, and email signature.
Digital Applications
Social media posts/thumbnails, website hero section. Editable Source Files (Adobe, Figma, or Canva)
Packaging / Print Applications (if needed)
Adaptable designs for packaging, labels, or printed materials.
Mockups (Real-World Previews)
High-quality visuals showing how your brand appears in real use.
Brand Guidelines (Full Guide)
Rules for logo usage, spacing, colors, typography, and do/don’t examples.
Editable Source Files
Fully editable files delivered in Adobe.
Export & Production Files
Optimized assets for both digital and print use.
Basic Implementation Support
Guidance to help you correctly apply your brand across platforms.
Final Files
Production-ready assets optimized for both digital and print use.
Who This Is For
Founders building a brand from the ground up
Businesses ready to elevate their existing identity
Teams looking for more than a logo — a complete brand system with direction
Process
Discovery & Direction
Archetype & Positioning
Concept Development
Identity Design
System Building
Delivery & Implementation
Katman Studio Approach
Every project at Katman Studio goes beyond design.
We build a cohesive world around your brand.
By combining strategy, archetypes, and visual systems, we create brands that are not only seen, but felt, recognized, and remembered.
FAQs
Not at all! It’s also great for brands that have outgrown their DIY phase and want to look polished.
Nope, you can keep your current logo, and I’ll build the rest of the system around it.
Yes, if needed! Editable templates can be provided upon request in Adobe Creative Suite, Figma, and Canva.
Typically, 3-4 weeks, depending on feedback rounds and add-ons.
Not in this package, but I can offer it separately if needed.
Example work
Katman's other services
$10,000