Brand Strategy and Positioning

Ramya Paul

Starting at

180

About this service

Summary

I help businesses build a strong foundation with brand strategy and positioning, ensuring they stand out with a clear identity, message, and audience connection. My approach goes beyond visuals—I define your brand’s mission, voice, and competitive edge to create a strategy that aligns with your long-term goals. What makes me unique is my ability to combine strategic thinking with creative direction, delivering not just a plan but a blueprint for a brand that resonates and thrives.

What's included

Brand Strategy Document
A comprehensive guide outlining the brand’s identity, positioning, and messaging.
Brand Mission & Vision Statement
Clearly defined purpose and long-term goals
Core Brand Values & Personality
A breakdown of the brand’s beliefs, tone, and character.
Brand Positioning Statement
A concise statement that defines the brand’s unique place in the market
Target Audience & Customer Personas
Detailed profiles of ideal customers, including demographics, needs, and pain points.
Competitive Analysis & Market Positioning
Research on competitors and how the brand differentiates itself.
Brand Messaging & Tone of Voice Guide
A framework for consistent brand communication.
Unique Selling Proposition (USP)
A clear statement of what makes the brand stand out
Brand Story & Narrative
A compelling brand story that connects emotionally with the audience
Mood Board & Visual Inspiration
A collection of images, colors, and typography that define the brand’s aesthetic direction.