Brand Strategy & Corporate Identity

Paul Schielke

Starting at

3,500

About this service

Summary

We offer comprehensive brand identity design services specifically tailored to your business. The advantage of being a young agency is that we have a different view than many long-established agencies.

Process

We start with a strategy call to find out the goals and vision of your company. Then the strategy phase begins in which I develop the target consumer and positioning of your brand. After we have looked at the progress we have made together, I develop your voice and, based on that, your complete visual identity. I use one concept that is constantly being refined.

FAQs

How long does the rebranding take?
That depends entirely on your company and the size of the project. Are you a young, growing company or a large, established business? Depending on the nature of your company, we have more things to consider and adapt. However, the rough time frame for most companies is 1-2 months.
Why is a strategy important?
A logo alone is worth nothing. What people associate with it is important. The Mercedes star is a symbol of quality, not because the star shows it. The language, the charisma, the products, the colors, the values and goals make you think that. That's exactly the strategy. What people think of your company is branding and that's the most important thing.

What's included

Brand Strategy 🤔
We start by analysing your brand. We find out what your goals are and what vision drives you as a company. Then we create personas to find out who your target audience really is.
Brand positioning 🔝
We perform a competitive analysis. Based on the data gathered, we identify what makes you different from your competitors. And position you to stand out in the market.
Brand voice 📣
We use the data we have gathered to create your voice. We define your brand archetype. We develop your brand personality, style and character. We create how others see you.
Logo Design ✨
Here we create your main logo with different variations for usability, readability, scalability and use cases like app icons.
Corporate Identity 🔩
In the final stage, we create your typeface, colour palette and illustrations. All this will be put into a style/brand guide so you know where and when to implement your new visual identity to ensure you stick to your new branding.

Example projects

Gaug Logistics Group · Brand Identity

Neumann Real Estate · Brand Strategy & Identity

Union Star Bank · Branding & Social Media Design

Recommendations

(5.0)

Nico Pfrenzinger • zweikomma design agency

Client • May 7, 2024

Recommended

Paul is one of our freelance designers in our design agency team. He works on brand strategy and visual concepts for our clients. We appreciate his skills in research, documentation and structuring of design processes. Thanks to Paul we always get a strong fundamental basis to work with. He also implements first design ideas in mood boards as a great input for our creative workflow. All in all a talented and reliable young man to work with.