What's included

• Strategy & Scope Definition

  We begin by defining the project scope and analyzing your competitors to ensure the design helps you gain brand visibility. I apply the StoryBrand framework here to structure your content effectively, positioning your customer as the hero.

• Art Direction (Mood Boards)

  Before designing full pages, I develop an art direction that aligns with your brand identity and resonates with your target audience. This includes exploring visual concepts and mood boards in Figma to establish the look and feel.

• High-Fidelity UI Design (Desktop & Mobile)

  I design the complete website layout and user interface for both desktop and mobile devices. This process prioritizes usability, accessibility, and conversion optimization to drive business results.

• Interactive Figma Prototype

  You will receive a clickable, interactive prototype in Figma that simulates the live website experience. This allows us to test the user flow and interactions before any code is written.

• Design System & Developer Handoff

  To ensure a smooth build, I translate the visual concepts into organized design system components (typography, colors, elements). This makes the files "developer-ready" for implementation by your engineering team.