
Brand Foundations ( Logo, Usage Guide, Brand Applications)
Starting at
$
590
About this service
Summary
What's included
Brand Questionnaire
You’ll get to fill out a detailed questionnaire that ’ll bring clarity about the brand direction you’re going for and ensure a seamless, smooth experience moving forward.
Mood board
You’ll receive a visual moodboard from me based on your answers and the brand direction, so you can see the vision take shape visually instead of just reading it in text.
Logo Initial Concepts
You’ll receive 3 initial logo concepts to kick things off. You’ll then get a chance to pick the one you like most, and we’ll move into iterations to make it perfectly aligned with your brand direction.
Usage Guide
Logo and branding feel incomplete without a guide on how to use them. You’ll receive up to a 10-page brand usage guide that covers everything from brand foundation, logo usage, color palette, typography, and supporting elements, ensuring consistency across all your visuals.
3 Applications
3 Applications of your choice: - Business Card - Letterhead - Email Blast - Apparel - Vehicle - Packaging - etc (things that relate to your brand)
Final Files
A file that'll contain all the files you'll need for brand foundations. - Logo files (Primary, Secondary, Favicon) in PNG, JPG, SVG, AI & PDF Formats - Usage guide files in PDF and AI.
BONUS - Animated Logo Version
An animated version of your brand logo that can be used anywhere as an intro or outro!
Example projects
Duration
2 weeks
Skills and tools
Brand Design
Brand Strategist
Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma
Industries