What's included

• User Research

  User research is a process of gathering information about people who will use a product or service in order to understand their needs and preferences. As a UX/UI designer, I start by doing a competitive audit, where I look at similar products or services in the market and analyze their strengths and weaknesses. This helps me understand what works well and what can be improved. Delivery format: Notes on Figma with the option to discuss findings through a video call.

• Information Architecture

  Information architecture is the process of organizing and structuring the content and functionality of a website or application in a way that is easy to understand and use for the target audience. As a UX/UI designer, I create an information architecture that outlines the site's hierarchy, navigation, and content organization, based on user needs and business goals. Next, I create a site map that outlines the structure of the site, including the main sections, sub-sections, and pages. I also consider the navigation design, which is the system used to move between pages on the site. Delivery Format: A detailed design that outlines the site's information architecture, including the main sections, sub-sections, and page layouts. This will be included in the main project file in Figma or delivered in PDF or PNG format.

• Visual Design

  Visual design is the process of creating the look and feel of a website or application. As a UX/UI designer, I use visual design to create a visual identity that represents the brand and engages the target audience. To do this, I consider factors such as color, typography, images, and layout. I select a color palette that reflects the brand identity and appeals to the target audience. I also choose typography that is easy to read and consistent throughout the site. Images are also an important part of visual design, and I select images that are relevant to the content and appeal to the target audience. I also use layout and design elements such as spacing, alignment, and contrast to create visual hierarchy and guide the user's attention. Overall, visual design plays a crucial role in creating a positive user experience. By creating a visually appealing and consistent design, users are more likely to engage with the site, stay longer, and return in the future. Delivery Format: A set of high-fidelity mockups that showcase the visual design of the site or application. These can be provided in a format such as Figma, PNG, or PDF.