Brand Identity Design by Armend AlimiBrand Identity Design by Armend Alimi

Brand Identity Design

Pro

Armend Alimi

Starting at

450

About this service

Summary

I help brands translate who they are into a clear, confident visual identity. Every logo, color, and system is designed to work in the real world, across digital and physical touchpoints. No generic branding, only thoughtful, scalable design.

Deliverables

Brand Discovery & Visual Direction

A strategic foundation defining the brand’s personality, values, target audience, and visual direction. Includes moodboards and style exploration to align design decisions with business goals.

Logo Design System

Primary logo, secondary logo variations, icon or symbol mark, and responsive logo versions optimized for different use cases and sizes.

Color Palette

A cohesive brand color system including primary, secondary, and accent colors with HEX, RGB, and CMYK values for digital and print consistency.

Typography System

Curated font selection for headings, body text, and accents, including usage guidelines and hierarchy recommendations.

Brand Guidelines (Brand Book)

A clear and practical brand guide outlining logo usage, spacing rules, color usage, typography, and visual consistency standards to ensure correct application across all platforms.

Stationery & Marketing Collateral

Designs for essential brand materials such as business cards, letterheads, email signatures, or basic marketing assets as agreed.

What's included

Brand Discovery & Visual Direction
A strategic foundation defining the brand’s personality, values, target audience, and visual direction. Includes moodboards and style exploration to align design decisions with business goals.
Logo Design System
Primary logo, secondary logo variations, icon or symbol mark, and responsive logo versions optimized for different use cases and sizes.
Color Palette
A cohesive brand color system including primary, secondary, and accent colors with HEX, RGB, and CMYK values for digital and print consistency.
Typography System
Curated font selection for headings, body text, and accents, including usage guidelines and hierarchy recommendations.
Brand Guidelines (Brand Book)
A clear and practical brand guide outlining logo usage, spacing rules, color usage, typography, and visual consistency standards to ensure correct application across all platforms.
Stationery & Marketing Collateral
Designs for essential brand materials such as business cards, letterheads, email signatures, or basic marketing assets as agreed.

Duration

5 weeks

Skills and tools

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Sketch