High Conversion Copywriting | Email Marketer | Newsletters |DRC

pro

Kelvin King

(0)

Contact for pricing

About this service

Summary

Looking to drive conversions and engage your audience with compelling copy? I offer expert email marketing and copywriting services tailored to your business needs. Whether you’re looking to increase sales, build brand awareness, or nurture leads, my copy is designed to grab attention, resonate with your target audience, and achieve measurable results.

Contact me now to make your business dreams into a unique and beautiful reality.

Process

Discovery & Initial Consultation:

Objective: We start with a conversation to understand your business, goals, and target audience. I’ll gather important details about your brand, previous email marketing efforts, and any challenges you're facing.

Deliverables: Questionnaire (optional) to gather information, overview of goals, target audience, and desired outcomes.

Outcome: Clear understanding of what you need—whether it's driving sales, nurturing leads, or increasing engagement.

Audience Research & List Segmentation:

Objective: If necessary, I will review your current email list and help segment it based on demographics, behavior, or engagement levels. This ensures emails are targeted, personalized, and relevant to each segment.

Deliverables: Audience segmentation plan, insights into your list's structure and behavior patterns.

Outcome: A more effective email marketing strategy, where the right message reaches the right people.

Campaign Strategy Development:

Objective: I’ll develop a tailored email marketing strategy based on your goals. This includes determining the type of campaign (e.g., welcome series, promotional email, sales funnel, etc.), frequency, tone, and key messages.

Deliverables: Campaign strategy document with objectives, goals, and timelines.

Outcome: A clear roadmap of how your emails will work together to achieve your objectives.

Email Copywriting & Content Creation:

Objective: I’ll begin writing the email copy. This includes crafting engaging subject lines, persuasive body copy, and effective calls-to-action (CTAs). Each email will be aligned with your brand's voice and objectives.

Deliverables: Drafts of each email in the sequence, including subject lines, body content, and CTA suggestions.

Outcome: Well-written, compelling emails that are optimized to drive opens, clicks, and conversions.

Design & Layout Recommendations (Optional):

Objective: If you need help with design, I’ll provide recommendations on email layout, including image placement, typography, and overall structure. While I focus on copywriting, I can collaborate with your design team or suggest best practices.

Deliverables: Layout mockups or design suggestions for each email in the sequence.

Outcome: Visually appealing emails that enhance the effectiveness of the copy.

Campaign Review & Feedback:

Objective: Once the initial drafts are complete, I’ll send them to you for feedback. This step ensures that the emails reflect your brand’s tone, voice, and messaging before final approval.

Deliverables: Editable drafts for review, notes for feedback.

Outcome: Refinement of the campaign based on your feedback to ensure it aligns with your expectations.

Final Edits & Optimization:

Objective: After receiving your feedback, I’ll make final adjustments to the copy. I’ll also optimize subject lines and email content for maximum open rates, click-through rates (CTR), and conversions, ensuring the best possible performance.

Deliverables: Finalized email copy, optimized subject lines, and calls to action.

Outcome: A polished, ready-to-send email campaign that’s strategically designed to drive results.

A/B Testing & Performance Recommendations (Optional):

Objective: If applicable, I’ll provide A/B testing suggestions for email subject lines, body copy, or CTAs to ensure maximum engagement. I’ll also provide recommendations on email frequency and timing.

Deliverables: A/B testing plan and performance tracking suggestions.

Outcome: Improved open rates, CTR, and conversions through data-driven optimization.

Launch & Monitor (Optional):

Objective: After your emails go live, I’ll help monitor their performance, tracking metrics like open rates, CTR, and conversion rates. I’ll offer insights and adjustments to future campaigns based on performance data.

Deliverables: Performance reports, insights, and suggestions for future campaigns.

Outcome: Continuous improvement in email campaign performance over time, ensuring long-term success.

Ongoing Support & Adjustments (Optional):

Objective: If you require ongoing email marketing services, I offer continuous support for future campaigns. This includes regular email content creation, list management, segmentation adjustments, and performance optimization.

Deliverables: Ongoing content for newsletters, promotions, product launches, and seasonal campaigns.

Outcome: Consistent, high-quality email marketing that keeps your audience engaged and drives conversions.

Why This Process Works

Tailored to Your Needs: Every step is personalized to meet your specific goals, whether it’s generating leads, nurturing relationships, or driving sales.

Data-Driven: From list segmentation to A/B testing, I use data to inform decisions and optimize each campaign.

Clear Communication: At every stage, you’ll have opportunities to provide feedback, ensuring the final product aligns perfectly with your vision.

Ongoing Optimization: After the launch, I’ll help you monitor performance and make data-backed adjustments to continually improve results.

FAQs

What do I get with the Email Campaign Strategy & Copywriting service?
You’ll receive a comprehensive email campaign that includes a full sequence of emails (usually 4-7 depending on the type of campaign) tailored to your marketing goals. The service includes: 1: Audience research 2: Email copy that aligns with your brand voice and goals 3: Call-to-action strategies for each email 4: A/B testing suggestions (if applicable) 5: Timing recommendations for optimal engagement
How do you ensure that the emails you write are effective?
My approach combines creativity with data-driven best practices. I focus on writing emails that: 1: Grab attention with compelling subject lines, 2: Establish trust and value through well-crafted content, 3: Include strong, clear calls to action (CTAs), 4: Are personalized based on your target audience and list segmentation, 5: Optimize conversion rates through A/B testing and continuous improvements.
What’s included in a Welcome Series Email?
A Welcome Series typically includes 3-5 emails that: 1: Introduce your brand: Who you are, what you do, and why subscribers should care. 2: Provide value: A free resource, special offer, or something of value to engage the subscriber. 3: Nurture the relationship: Encourage deeper engagement with content or product recommendations. 4: Call to action: Guide them to make their first purchase, or sign up for additional offers.
Can you help with email list segmentation?
Yes! Email list segmentation is essential for sending the right message to the right people. I’ll help you segment your list based on factors like: Purchase behavior Engagement levels Demographics (location, age, etc.) Customer lifecycle stage. This way, your emails are more personalized and relevant, which leads to higher engagement and conversions.
Do you provide reports on email performance?
While I focus on creating high-quality email copy, I can certainly assist you in tracking performance by setting up email KPIs like open rates, click-through rates (CTR), and conversion rates. I can also help you interpret these metrics to optimize future campaigns.
How do you ensure the email copy aligns with my brand voice?
Before starting any copy, I’ll conduct a thorough review of your brand’s tone, style, and existing content. If necessary, I’ll also ask for examples of your previous emails or content to ensure I match your brand’s voice perfectly. We can also fine-tune the style throughout the process based on your feedback. For a typical email campaign (4-7 emails), the turnaround time is usually 5-7 business days. This can vary depending on the complexity of the campaign and how much feedback or revision is needed. I aim to deliver high-quality, conversion-focused copy in a timely manner.
How long does it take to create an email campaign?
For a typical email campaign (4-7 emails), the turnaround time is usually 5-7 business days. This can vary depending on the complexity of the campaign and how much feedback or revision is needed. I aim to deliver high-quality, conversion-focused copy in a timely manner.
Do you offer one-off emails, or are your services subscription-based?
I offer both options. You can hire me for one-off email campaigns, promotional emails, or newsletters. Alternatively, I offer ongoing, subscription-based services for clients who need regular email content such as weekly newsletters or monthly email campaigns.
What’s the difference between a promotional email and a sales funnel email?
A promotional email is typically a one-time offer or announcement meant to create immediate action (like a discount or flash sale). It’s usually time-sensitive and focuses solely on driving quick sales. A sales funnel email, on the other hand, is part of a larger sequence designed to nurture leads over time. These emails gradually move prospects through the sales process, building trust and educating them before asking for a purchase.
How do I get started?
Getting started is easy! Simply send me a message with your email marketing goals, any existing email campaigns, and any preferences or guidelines for tone and style. After that, we’ll discuss your objectives, and I’ll provide you with a detailed plan and timeline to move forward. Ready to Convert? Let’s work together to create emails that engage, convert, and build lasting relationships with your audience. Reach out today to discuss how I can help elevate your email marketing strategy!

What's included

Email Campaign Strategy & Copywriting
A complete email marketing campaign designed to engage your audience and boost conversions. This includes a fully optimized email sequence tailored to your objectives, such as lead nurturing, product launches, or promotional offers.
Welcome Series Emails
A carefully crafted welcome email series to build strong relationships with new subscribers. This series is designed to introduce your brand, deliver value, and guide new leads through the customer journey.
Sales Funnel Email Sequence
A strategic email sequence to convert leads into paying customers. From initial engagement to closing the sale, each email is designed to move prospects through your sales funnel, increasing conversions and nurturing long-term loyalty.
Promotional Email Copy
Get a persuasive and well-crafted email for your promotions or special offers. Whether it’s a limited-time sale, seasonal promotion, or product launch, I’ll write copy that grabs attention and drives immediate action from your audience
Abandoned Cart Email Sequence
An abandoned cart email sequence designed to recover lost sales. Using persuasive copy and strong calls-to-action, these emails are tailored to remind customers of their abandoned carts and encourage them to complete the purchase.
Newsletter Copywriting
Engage your audience with regular newsletters that deliver valuable content, brand updates, and curated recommendations. I’ll ensure each issue is compelling, personalized, and drives action, whether you’re aiming for clicks, replies, or sales.
Product Launch Email Sequence
A series of emails specifically designed to build excitement, anticipation, and drive sales for your new product launch. This includes pre-launch teasers, launch day emails, and post-launch follow-ups to maintain momentum.
Email List Segmentation & Optimization
I will help you segment your email list based on buyer behavior, demographics, and engagement to ensure your campaigns are highly targeted. You’ll get more relevant, personalized emails that resonate with specific segments of your audience.
Subject Line & Email Copy Optimization
A thorough review and optimization of your email subject lines and body copy to improve open rates, click-through rates (CTR), and conversions. I’ll provide actionable insights and copy tweaks to make your emails more effective.
Copywriting for Landing Pages & Ads
Engaging and persuasive copy for landing pages, advertisements, and other web-based content designed to convert visitors into leads or customers. This copy is written to match your email marketing efforts and enhance overall campaign performance.