What's included

• Brand briefing

  A method that consists of a series of questions helping you identify the factors through which the brand wants to express itself.

• The concept

  This step is the heart of the project. This is where the underlying essence is defined.

• Graphic proposal

  This is about mood boards, photographic style, and defining fonts and colors.

• Logo and other specific graphics

  A good logo is distinctive, appropriate, practical, graphic, and simple in form, and it conveys the owner's intended message. Besides this, there are other graphic languages that can identify the brand, such as patterns or symbols.

• Mockups

  Exemplifying how the brand looks in different contexts/on different objects, depending on the domain to which it belongs. It can be product labels, business cards, website, etc.

• Final presentation

  A well-organized presentation that contains everything specified previously. The format is PDF.