What's included

• Persona

  It's a fictional representation of a product or service's target users, reflecting their behaviours, goals, and motivations. They help UX designers empathise with users, make informed design decisions, and tailor products to specific audience segments.

• Competitive Analysis

  It involves evaluating the products or services of rival companies to identify their strengths and weaknesses. It helps a UX designer gain insights into market trends, recognise opportunities for improvement, and differentiate their offerings from competitors.

• Information Architecture

  It's, like a blueprint, a visual representation of the product's infrastructure, features, and hierarchy. The level of detail is up to the designer, so IA may also include navigation, application functions and behaviours, content, and flows.

• User Flow

  It's a simple chart outlining the steps that a user has to take with your product or service in order to meet a goal. In contrast to the customer journey map, the user flow diagram considers only what happens with your product (that is to say, ignoring all external factors). These diagrams can help designers quickly evaluate the efficiency of the process needed to achieve a user goal and can help pinpoint the “how” (i.e., execution) of the great ideas identified through brainstorming.

• Mid-fi Wireframe

  It's a visual representation of a website's structure, with the purpose of outlining its functionality and elements, while considering user experience. Wireframes display the aesthetic and functional elements of each page, allowing designers to iterate and improve the user experience.

• High-fidelity UI design

  Visual design focuses on the aesthetics of a product, including elements like colors, typography, and images. It's concerned with how a product looks. In contrast, UX design encompasses the entire user journey, concentrating on how a product feels and users interact.

• High-fidelity Prototyping

  An interactive prototype is an integral component of interaction design deliverables, bridging the gap between static wireframes and fully functional products. As UX artifacts, they allow for immersive exploration of proposed solutions and simulate the functionality and interactivity of a website or application.

• Usability Testing

  It's a process used to ensure that a product, such as software or hardware, is effective and efficient for its intended purpose. Testing audits the ease of use, user experience, and effectiveness of a product.