What's included

• Primary Logo

  A long-form visual element denoting the brand name or main image. Usually written text in the main font used for the brand, using the brand’s colour palette.

• Secondary Logo

  A short-form visual element summarizing the primary logo using the same colour palette.

• Typography

  The font chosen for the brand used in Title, Heading, Subheading, and Body text by the brand.

• Colour Palette

  The range of colour shades used specifically in the brand’s look & feel. All text and elements are written/created with this palette to ensure consistent brand identity.