A long-form visual element denoting the brand name or main image. Usually written text in the main font used for the brand, using the brand’s colour palette.

A short-form visual element summarizing the primary logo using the same colour palette.

The font chosen for the brand used in Title, Heading, Subheading, and Body text by the brand.

The range of colour shades used specifically in the brand’s look & feel. All text and elements are written/created with this palette to ensure consistent brand identity.