Visual identity

Starting at

$

1,200

About this service

Summary

Created visual and brand identities that prioritized differentiation for each project

Process

1. Market Research: I start by conducting thorough market research to understand the competitive landscape. 2. Competitive Analysis: I analyze the visual identities of established brands in your market to identify opportunities for differentiation. 3. Conceptualization: I develop a clear visual and conceptual direction for your brand, ensuring it aligns with your business goals. 4. Core Visual Identity Design: A. Symbol and Wordmark Design: I craft a distinctive symbol and wordmark that capture the essence of your brand. B. Typeface Selection: I carefully select typefaces that complement your brand personality and enhance readability. C. Color Palette Development: I develop a unique and strategically aligned color palette. 5. Visual System Expansion: I establish comprehensive visual elements, including patterns, illustrations, and photography guidelines, to ensure consistency. 6. Finalization and Delivery: Once the design is finalized, I deliver the complete visual identity in various formats (SVG, PNG, JPG, AI, PSD, etc.) to meet your needs.

What's included

  • Logo design

    3 logo concepts + 3 rounds of revisions

  • Brand elements

    Symbol, Logotype, Color Palette, Typefaces, Brand Guidelines

  • Typography

    Fonts selection and hierarchy

  • Visual system

    Patterns, Social media package (Profile pictures & Headers) If requested: Iconography and other visual elements

  • Brand guidelines

    Detailed document specifying the correct use of the created elements


Duration

2 weeks

Skills and tools

Graphic Designer

Logo Designer

Visual System Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Design

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STARTING AT

$600

fixed rate