Research-Driven Brand Design: Identity, Audience, Impact by Marie-Laure CouëtResearch-Driven Brand Design: Identity, Audience, Impact by Marie-Laure Couët

Research-Driven Brand Design: Identity, Audience, Impact

Marie-Laure Couët

Starting at

5,000

About this service

Summary

Research-driven brand strategy and design helps you focus your offerings, unify your messaging, and reach the right people. I offer professional branding strategy and design for mission-driven companies and organizations.

Deliverables

Brand Strategy

This is an understanding of YOU. "Design isn't about making it look nice. Design is the process of self-actualization." Live conversations and questions will reveal your (company's) ethos. Together we will write your anchoring concept (aka mission statement and values), identify your audience, and craft your compelling story. These form the foundation underlying every design decision.

Ongoing Market Research

What are your competitors doing and how will you differentiate yourself?

Brand Identity Design

From typeface to symbol to lockup, from color to extensions to patterns, by the end you will have a visual system that speaks without words clearly and to the right people. You can expect a logo for use in print and digital, a color palette, fonts, and supporting assets.

Brand System Guide

Your go-to for all visual decisions and strategy, you can expect guidelines for usage of your logo, your typeface(s), your color palette, and all other design assets. Mockups will serve as examples for usage across print, web, and social platforms.

What's included

Brand Strategy
This is an understanding of YOU. "Design isn't about making it look nice. Design is the process of self-actualization." Live conversations and questions will reveal your (company's) ethos. Together we will write your anchoring concept (aka mission statement and values), identify your audience, and craft your compelling story. These form the foundation underlying every design decision.
Ongoing Market Research
What are your competitors doing and how will you differentiate yourself?
Brand Identity Design
From typeface to symbol to lockup, from color to extensions to patterns, by the end you will have a visual system that speaks without words clearly and to the right people. You can expect a logo for use in print and digital, a color palette, fonts, and supporting assets.
Brand System Guide
Your go-to for all visual decisions and strategy, you can expect guidelines for usage of your logo, your typeface(s), your color palette, and all other design assets. Mockups will serve as examples for usage across print, web, and social platforms.

Duration

6 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Arts & Entertainment

Nonprofit

Publishing