What's included

• Customized Google Ads Strategy Document

  A detailed strategy document outlining the most effective approaches for optimizing ad performance based on your specific goals and target audience.

• Creative Optimization Plan

  A structured plan for handling ad creatives to ensure they are engaging and relevant, including recommendations for messaging and design improvements.

• Keyword research

  I approach it like a detective—looking for the phrases my audience is likely to use. Tools like Google Keyword Planner and competitor analysis help in this detective work.

• Metrics and KPIs

  Clicks and impressions are cool, but I prioritize conversions and ROAS (Return on Ad Spend). Ultimately, it's about the impact on the bottom line.

• Advanced targeting options

  Absolutely, custom intent and affinity audiences can be game-changers. Tailoring your ads to specific interests and behaviors helps you reach a more relevant audience.

• Ad creatives

  It's all about relevance and engagement. I keep a keen eye on what resonates with the audience and iterate on creatives accordingly. Visual appeal and a compelling call-to-action are non-negotiable.

• Bidding strategies

  Experimenting with various bidding strategies is key. Sometimes manual bidding for specific keywords works wonders, while other times, automated strategies like target CPA deliver great results.

• Ad copy testing

  Constantly. A/B testing is my go-to method. It's like a continuous refinement process to uncover the magic words that resonate with the audience.

• Tracking and attributing conversions

  It can be tricky, but setting up conversion tracking meticulously and utilizing tools like Google Analytics helps in getting a clearer picture.