Social Media Marketing

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About this service

Summary

Social media marketing is a type of digital marketing that focuses on promoting a business or brand through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. It involves creating and sharing engaging content, as well as interacting with followers and other users to build brand awareness, increase website traffic, and drive conversions.

What's included

  • Social media strategy

    A comprehensive plan outlining goals, target audience, content themes, posting frequency, and other key elements of the social media campaign.

  • Content calendar

    Content calendar: A schedule of planned posts for a set period, usually a month or quarter, that includes details such as post type, topic, date, time, and platform

  • Social media profiles

    Fully optimized and branded social media profiles that align with the business or brand's overall image and messaging

  • Content creation

    High-quality and engaging content such as images, videos, and blog posts that are relevant to the target audience and aligned with the campaign's objectives

  • Engagement metrics

    Reports on key engagement metrics such as likes, comments, shares, followers, and reach to help measure the effectiveness of the campaign

  • Advertising campaigns

    Creation and management of paid social media advertising campaigns to reach a wider audience and drive conversions

  • Influencer partnerships

    Collaborations with social media influencers to leverage their audience and increase brand awareness


Skills and tools

Digital Marketer
Social Media Manager
Social Media Marketer
Canva
Facebook Ads
Facebook Analytics
Facebook Business Manager
Google Sheets

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