Branding and Identity
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About this service
Summary
FAQs
What’s included in a brand identity design project?
Each project includes brand discovery, logo design, color palette, typography, visual direction, and a complete brand style guide. Depending on your needs, it can also include social media templates, stationery, or marketing assets.
How long does the process take?
The timeline depends on the project’s scope, but a typical brand identity design takes 2–4 weeks from discovery to final delivery. I’ll share a clear timeline after our initial consultation.
Can you design just a logo?
Yes, but I highly recommend building a full brand identity rather than just a logo. A cohesive system, including color, typography, and visual style, ensures your brand feels complete and professional across all platforms.
How many design concepts will I receive?
You’ll receive 2–3 unique logo concepts to choose from, each built on your brand strategy. Once you select your preferred direction, we’ll refine it until it’s perfect.
How many revisions are included?
Each project includes two rounds of revisions to make sure every detail feels right. Additional revisions can be arranged if needed.
What if I don’t know exactly what I want yet?
No problem, that’s what discovery is for. I’ll guide you through defining your brand’s personality, tone, and goals through moodboards and strategy discussions before we begin designing.
Can you help apply the brand to my website or social media?
Yes! I can design social templates, web mockups, and other brand assets to ensure your new identity is consistent across all platforms.
What's included
Brand Discovery & Strategy
We start by uncovering the essence of your brand, its mission, audience, and personality. Through research and discussion, I help define your brand’s voice, values, and positioning so every visual decision feels intentional and aligned.
Logo Design & Variations
I create a distinctive, memorable logo that represents your brand at its core. You’ll receive multiple logo variations (primary, secondary, and icon marks) suitable for different platforms and use cases.
Color Palette & Typography
A strong color and type system builds recognition. I’ll craft a balanced color palette and pair it with typography that reflects your brand’s tone, modern, classic, playful, or minimal, ensuring a cohesive visual identity.
Visual Language & Style Guide
I’ll design a consistent visual direction across elements like iconography, shapes, spacing, and imagery style. All of this is documented in a brand guide to maintain visual harmony as your brand grows.
Brand Assets & Templates
You’ll receive ready-to-use assets, including social media templates, business cards, mockups, or presentation slides, all designed to ensure your brand stands out across every channel.
Brand Guidelines & Handoff
Finally, I’ll organize everything into a clear, easy-to-use brand guideline file in Figma (or PDF format), outlining how to apply your new identity across different mediums. This ensures your team and collaborators can use it consistently.
Skills and tools
Brand Design
Graphic Designer
Adobe Illustrator
Adobe Photoshop