What's included

• Email audit

  I dive deep into your email marketing efforts, assessing everything from your platform setup and segmentation strategy to past campaigns and deliverability. Through this audit, I identify what’s working, what needs improvement, and what no longer is needed. The result? A clear, actionable plan to help you achieve real, measurable results.

• Email strategy

  By understanding your monthly, quarterly, and yearly revenue goals, I create a strategy that aligns with your business objectives and integrates seamlessly across all your marketing channels. This ensures consistent, cohesive communication across every touchpoint, helping build trust and credibility with your audience. When your emails deliver a clear message speaking directly to their needs, your subscribers are more likely to take the next step. I create the perfect balance between educational and promotional emails so that your audience looks forward to each one — and is inspired to take the desired action.

• Platform Management

  I take care of everything so you can rest easier at night, knowing your emails are being sent out mistake-free, at the right time, to the right audience. I also segment your audience for targeted messaging, configure all necessary integrations, and monitor performance across every campaign. At the end of each month, I deliver a comprehensive report that provides clear insights into how your campaigns are performing and where we’re making improvements.

• Optimization of Flows

  When a potential customer submits their information, an effective welcome series flow kicks off an ongoing conversation, nurtures the relationship, and drives sales. After the initial introduction to your brand, whether they’ve signed up for a newsletter, viewed a product, or made an initial purchase, keeping them engaged is necessary to increase Customer Lifetime Value (CLV). I review all your flows to identify and address bottlenecks, pinpointing opportunities to create a smoother journey for your audience. By optimizing each step, I guide them seamlessly through the decision-making process, reducing drop-offs and ultimately driving more sales. Don’t have any flows in place? No worries! I’ll analyze your audience’s needs, behavior, and desired customer journey to create and implement the right flows for your business, setting you up for success from the start.

• Copywriting

  Before I start writing, I first dive into your brand’s tone, style, and voice to understand how it communicates. Then, I review your audience’s desires and pain points. By understanding how to speak to them in a way that resonates with what they’re seeking, I create a messaging strategy that flows seamlessly through every email, from start to finish of each campaign. Each email is written to inspire your audience to take specific actions — whether that’s increasing engagement, registrations, conversions, or purchases. Say goodbye to pushy selling and emails that give you the ick to even write. We’re all about engaging and attracting now.