Social Media Marketing Manager Anna Martino

I help small businesses build and manage a consistent social media presence that drives real engagement and bookings, not just followers. I set up and manage social accounts from the ground up, create a consistent content cadence, and focus on content that converts into actual business results.

Account Setup & Strategy Set up Instagram and TikTok accounts from scratch, including profile optimization, content pillars, and a posting strategy aligned to the business's goals and audience.

Content Creation & Posting Cadence Maintain a consistent posting schedule of 10 posts and 5 reels per month, balancing promotional content with engaging, authentic material that reflects the brand's voice.

Community Engagement Respond to comments and messages, engage with followers, and build an active, responsive presence rather than a passive posting schedule.

Results-Focused Approach Track what content drives real business outcomes, not just likes. In under 3 months managing social media for a resort in Red River Gorge, Kentucky, generated 5 direct bookings traceable to social content.

Industry Expertise Hospitality, small business, and travel/tourism content.