What's included

• Comprehensive Account Audit

  • Detailed analysis of your Facebook/Meta Ads account • Identification of strengths, weaknesses, and areas for improvement • Assessment of campaign structure, targeting, and ad creatives Results: Clear, actionable insights to enhance your ad performance and ROI

• Performance Analysis and Recommendations

  • In-depth review of key performance metrics (ROAS, CPA, CTR, etc.) • Customised recommendations to optimise campaigns • Identification of opportunities for cost reduction and efficiency improvement Results: Strategies to boost your ROAS and decrease CPA within the first three months

• Ad Creative and Copy Evaluation

  • Evaluation of existing ad creatives and copy for effectiveness • Suggestions for creative testing and new ad ideas • Alignment with brand voice and campaign objectives

• Tracking and Pixel + CAPI Implementation Review

  • Review of tracking setup, Facebook Pixel + CAPI implementation • Ensuring accurate data collection and event tracking • Recommendations for any necessary adjustments Results: Improved data accuracy for better campaign optimisation