📋 Audit: Facebook/Meta Ads Accounts for Ecommerce & DTC Brands

Pro

📈 Sikhest Ads - By Tejbir Singh

Starting at

300

About this service

Summary

As a 3X Meta-certified ads experts @ Sikhest Ads with over 40+ brand accounts managed, we specialize in auditing Facebook Ads accounts for e-commerce DTC brands. Our audits provide detailed insights and actionable recommendations to enhance ad performance, boost ROAS, and reduce CPA. With a proven track record, my tailored strategies ensure your campaigns achieve maximum impact.

Process

SikhestAds Meta Account Audit Process:

1. Discovery & Goal Setting

• We start with a consultation to understand your business objectives, challenges, and current ad performance.

• The focus is on identifying areas for improvement, whether it’s increasing ROAS, reducing CPA, or scaling effectively.

2. Access to Accounts & Tools

• You’ll grant secure access to your Facebook Business Manager, Ads Manager, and tracking tools like Pixel and Conversion API (CAPI).

• This ensures we can analyze your campaigns thoroughly and make data-driven recommendations.

3. Comprehensive Account Audit

• A detailed review of your ad account structure, targeting, and creatives is conducted.

• We identify specific areas that may be holding your campaigns back, as well as opportunities for optimization.

• The audit lays the foundation for improvements in performance, ensuring campaigns are aligned with your goals.

4. Performance Analysis

• Key metrics such as ROAS, CPA, CTR, and conversion rates are analyzed.

• Insights from this analysis help prioritize changes that will improve the efficiency and effectiveness of your ad spend.

• This step ensures you’re maximizing the potential of your current campaigns.

5. Creative & Copy Review

• Ad creatives and copy are evaluated to ensure they resonate with your target audience and meet campaign objectives.

• Suggestions for testing new creatives or revising copy are provided to improve engagement and conversion rates.

• These updates help refine the messaging and visual appeal of your campaigns.

6. Tracking & Pixel Audit

• The accuracy of your tracking setup is reviewed, focusing on Pixel and CAPI integration.

• Recommendations are made to resolve any data collection issues or gaps.

• Accurate tracking ensures better decision-making and reliable reporting for your campaigns.

7. Implementation Guidance

• A step-by-step plan is provided to help you implement the recommended changes.

• This includes guidance on optimizing campaign settings, testing new creatives, and adjusting tracking as needed.

• The goal is to make these updates seamless and effective for your team.

8. Final Report & Consultation

• A detailed report is delivered, summarizing the findings, recommendations, and actionable steps.

• A follow-up call is scheduled to address any questions and to refine the strategies further if required.

• This ensures you have a clear direction for continued improvement and growth.

What's included

Deliverable 1 : Comprehensive Account Audit
• Detailed analysis of your Facebook/Meta Ads account • Identification of strengths, weaknesses, and areas for improvement • Assessment of campaign structure, targeting, and ad creatives Results: Clear, actionable insights to enhance your ad performance and ROI
Deliverable 2 : Performance Analysis and Recommendations
• In-depth review of key performance metrics (ROAS, CPA, CTR, etc.) • Customised recommendations to optimise campaigns • Identification of opportunities for cost reduction and efficiency improvement Results: Strategies to boost your ROAS and decrease CPA within the first three months
Deliverable 3 : Ad Creative and Copy Evaluation
• Evaluation of existing ad creatives and copy for effectiveness • Suggestions for creative testing and new ad ideas • Alignment with brand voice and campaign objectives
Deliverable 4 : Tracking and Pixel + CAPI Implementation Review
• Review of tracking setup, Facebook Pixel + CAPI implementation • Ensuring accurate data collection and event tracking • Recommendations for any necessary adjustments Results: Improved data accuracy for better campaign optimisation

Duration

1 week

Skills and tools

Digital Marketer

Social Media Marketer

Social Media Strategist