What it is: A clear diagnosis of where your store loses sales Includes: Heuristic Evaluation, Prioritized Roadmap Best for: Stores unsure exactly why they're losing sales How it works: I go through your store the way one of your customers would and record my screen while I do it. You get that video and a written list of the problems, sorted by what I think is costing you the most. Some of the fixes are small enough to hand straight to your own developer. You are not signing up for anything else, and if we do a redesign later, its first step is already done.