CUSTOMER BEHAVIOR ANALYSIS

Mau Jimenez

(0)

Starting at

$

1,500

About this service

Summary

Through this dashboard, you’ll gain a 360-degree view of your customers’ behavior using RFM analysis. Each customer is scored and categorized from most to least valuable, helping you develop strategies to increase their value. This analysis also provides insights into customer behavior and their journey with each product, revealing common patterns and trends to increase revenue and profit with the customers you already have.

Process

Kickoff & Alignment Meeting —We’ll start with a collaborative session to align the project scope, understand your industry, and identify your specific needs.
Tailored Data Strategy— Together, we’ll define the data and information required for the analysis and determine how to best gather it for accurate insights.
Visualization Blueprint— We’ll present a dashboard mockup featuring the proposed visualizations, ensuring stakeholder validation before moving forward.
Final Dashboard Reveal— After feedback, we’ll deliver the final dashboard, complete with actionable insights and strategic recommendations tailored to your business.

What's included

  • Customer Behavior Report

    A concise report generated over a determined period of time, to generate a 360° visualization of your customers: - Recency/Frequency/Monetary Categorization into Buckets - Detailed visualization for each customer including total spend, favorite products, days preffered for shopping and favorite store (for brick&mortar). *The report depends on the available information and data the company has.

  • Strategy and Tactics Handbook

    Leveraging the insights from the analysis, this handbook outlines a comprehensive action plan to effectively target and conquer each customer segment. It provides tailored strategies and tactical approaches to maximize engagement, increase customer value, and continually drive revenue and profit growth, ensuring long-term success across all segments.

Duration

3 weeks

Skills and tools

Data Analyst
Looker
Python

Industries

Retail

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