What's included

• Brand Strategy and Identity Design

  Discovery Consultation We'll start with a quick chat to learn more about each other and your goals. Together, we'll outline a brand strategy to achieve those goals effectively. Brand Strategy Workshop Join us for a 1.5-hour virtual workshop where we’ll use a digital whiteboard to uncover your brand’s essence, personality, and purpose. Afterward, you'll receive a summary of our findings to clarify your brand identity. Logo Variations We’ll create up to three logo variations for your brand, including a primary, secondary, and iconmark logo. Need more? Just let us know! Typography Pairing We’ll select two typefaces that match your brand visuals. These suggestions are not mandatory, and any font purchases will be up to you. We’ll always try to find free commercial fonts first. Color Palette We’ll create a curated color palette that reflects your brand’s aesthetic and mood. Typically, this will include 3-5 colors, but no more than 7. Brand Pattern(s) We’ll develop a unique pattern to strengthen your brand’s visual identity and recognition across various touchpoints. Custom Icons We’ll design original custom icons to visually represent your brand and make it stand out. Business Card Design A memorable business card design will help your brand leave a lasting impression. You’ll receive an editable Canva version to update as needed. Social Media Post Templates We’ll design social media templates for a consistent, professional look across platforms. They’re easy to customize and ensure your messaging is cohesive. 3 Revisions We aim for a quick turnaround, but you can request up to 3 revisions to ensure everything is perfect. Brand Guidelines (Style Guide) We’ll provide a brand style guide outlining your logo, typography, color palette, and other design elements to maintain consistency across all materials. Supporting Graphics We can create additional supporting graphics, such as simple lines or small doodles, to enhance your brand visuals.