What's included

• Concept Sketches

  The first step would be to start sketching the logo concepts once I get a brief description of your brand, your brand values, and your brand goals. This would help ensure that I don't make any mistakes before I start designing visually.

• Primary Logo

  The process begins with curating a mood board, that would include a color palette, typography, photography style, and logo inspiration. Once I receive your approval on the mood board, I will proceed to design the logo, drawing inspiration from the curated elements.

• Secondary Logo

  This additional deliverable provides you with flexibility in your branding efforts. Whether it's for specific applications, smaller spaces, or alternative design needs, the secondary logo ensures consistency and recognition.

• Logo Mark

  The third and most important deliverable would be a Logo Mark. The logo mark is a unique and standalone visual element that represents your brand in a simplified and iconic form.

• Color Palette

  I will begin designing a color palette based on the type of your brand/company. I will have 2 to 3 options for you to choose from. If you have some ideas of your own you can share them with me too, and I will modify them to what fits best for your brand/company.

• Typography

  This additional deliverable involves creating a custom and unique typography that complements your logo and overall brand identity. I will craft letterforms, select or modify fonts, and explore various typographic elements to develop a distinctive and cohesive typographic style for your brand.

• Mockups

  To get a glimpse of what the logo would look like in real life, I will design multiple mockups. This is a perfect way to ensure that you don't waste your money.

• Source Files

  In addition to the source file, I would deliver every desired file to the client. For example: JPEG, PNG, SVG, GIF, PDF, EPS, PSD, etc.