Mini Brand Identity

Top Independent

Leanna Griffin

(6)

Starting at

2,500

About this service

Summary

Best if your business is new(ish) or in early stages. Whether you're on a budget or you're still figuring out your audience either way, you are ready for your business to be taken seriously.

The Mini Brand Identity package is a cost-effective option for businesses wanting to test their branding without committing to a complete overhaul. This mini-brand identity allows you to see the impact of my services before committing to a full in-depth strategy session that realistically, you're just not quite ready for.

INCLUDES:

Brand Reflection Form w/ Review Call

Mood Boards + Creative Direction

Wordmark Logo Suite - Primary, Secondary, Submark, & Logo Mark

2 Additional Brand Marks

Typography Hierarchy

Defined Color Palette

Wordmark Logo Pattern

Photography Direction

Brand Final Files

Offboarding Brand Guidelines

So how does it work?

Week 1: Onboarding. Payment is made, the contract is signed, and your homework is due. At the end of the week - we'll hop on a call to review.

Week 2: Research & Creative Direction. I'll do my fair of the competitors, target audience, and industry research and present it all in a Creative Direction Presentation with mood boards to choose from at the end.

Week 3: Brand Design. After you choose your mood board the design process start! Depending on your package this may range 1-2 weeks. Your new brand identity will be presented to you in a striking presentation that brings your brand to life. :)

Final Week: Offboarding. I'll pack your final files up and put together a brand identity guideline book so you have everything you need to successfully use your brand entirely moving forward.

What's included

Brand Intensive
Brand Reflection Form w/ Review Call Mood Boards + Creative Direction Wordmark Logo Suite - Primary, Secondary, Submark, & Logo Mark 2 Additional Brand Marks Typography Hierarchy Defined Color Palette Wordmark Logo Pattern Photography Direction Brand Final Files Offboarding Brand Guidelines

Example projects

Yasmin Neves

Creasels

Recommendations

(5.0)

Ali Perkins • CultureRoad

Client • Aug 11, 2023

Recommended

Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish was so well organized!

Recommended

This is the second consecutive project working with Lee and she hit this one out of the park. She found a way to seamlessly marry our 2 brands together which is very hard to do.

Client • Sep 28, 2023

Recommended

Ali at CultureRoad hired Leanna and recommends working with them

Client • Feb 5, 2024

Katie Swanson

Client • Jun 8, 2023

Recommended

Katie recommends working with Leanna

Yasmin Neves

Client • Sep 29, 2022

Recommended

This is my second time working with Lee at Naturallee Designs; I'm sure it won't be the last. Lee is so talented at what she does, and she can create magic with minimal input from me. Lee can capture all of my needs and more! Thank you!

Recommended

Lee has an eye for creative detail with a magical touch.

Client • Oct 28, 2022

Recommended

There aren't enough words to describe how amazing Naturallee Designs are. After a full rebrand, it made sense to commission Lee to design and develop a whole new website. I trusted Lee 100% throughout the process and I'm so happy, thanks!

Client • Dec 2, 2022

Katy Jane Kumar

Client • Sep 21, 2022

Recommended

Lee is a master! She created the brand identity for my husband's business and I was so impressed I hired her to overhaul my brand, giving me a beautiful new look that I'm so excited to share with the world. I loved working with her!

Adara McCormick

Client • Aug 8, 2022

Recommended

Leanna went above and beyond to bring my vision to life and create a brand that is so unique to me. With me not being a creative, she was able to read my mind after our initial discussion and make suggestions throughout the process I hadn’t even thought of. I am so happy with my results and couldn’t recommend Leanna enough!

Duration

3-4 Weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer