Landing Page Design or Redesign 👩‍🎨

Paula Rufino

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About this service

Summary

My focus is to create a captivating landing page that boosts your conversion rates and drives meaningful results for your business. Through my comprehensive range of skills and expertise, I take a holistic approach to ensure an effective design solution.

My Role

UX Research, Copywriting, Prototyping, Art Direction, UI Design

My Approach

Gather UX data

This research helps me understand your target audience and identify the best practices in digital design that will resonate with them.

🔎 Site audit

📈 Competitors analysis

👥 User personas

Create a prototype

✏️ After analyzing all of the data from the UX research, I created a list of relevant visual themes and effective copy guidelines for the new website. This will facilitate writing a new content structure and designing lo-fi wireframes.

Design UI

👩🏼‍💻 Building upon the prototype, I create a fresh and modern UI design that not only complements your branding but also captures attention and engages your target audience effectively. I ensure that the visual direction aligns with the project requirements and meets your expectations.

What's included

High-fidelity Wireframes
I will provide you with high-fidelity wireframes that showcase the final look and feel of your design. These wireframes serve as a visual representation of how the elements will be arranged and interact on the landing page, giving you a clear understanding of the end result.
Style Guide
To maintain consistency and ensure a cohesive design, I will create a style guide that includes the defined colors, text styles, and common elements of your website. This guide will serve as a reference for future design updates or additions, helping you maintain a consistent and visually appealing online presence.
Source File
I will share the Figma file used to design your website. This will give you access to the original design files, allowing you to review and provide feedback on the design. It also gives you the flexibility to make any necessary adjustments or work with other designers or developers in the future.

Example projects