A brand style guide is the document that keeps your brand looking like itself once more than one person is touching it — a new hire, a freelance designer, an ad agency, a print shop. Without one, every new person who touches your brand guesses at the rules, and within six months your logo shows up squished, your blue drifts three different directions across your website and your Instagram, and your headline font on the pitch deck doesn't match the one on your business card. This service fixes that by documenting the rules you already have (or helping you set them, if they were never written down) into a single reference document your whole team can use.

Three situations bring people to this service. First: you have a logo and maybe a rough color palette, but nothing written down — every new asset gets designed from memory or by eyeballing an old file. Second: you're bringing on a second designer, an agency, or a print vendor, and you need a document you can hand over instead of a 45-minute call explaining your brand verbally. Third: you went through a rebrand or a logo refresh recently and the new direction was never formalized past the logo file itself.

This is not a logo design service — if you don't have a logo yet, or want to explore new logo directions, that's a separate service on my profile. This is documentation and systemization of a brand identity that already exists in some form.

Logo usage: the primary logo, plus any secondary or icon-only lockups you have. Clear space rules (how much empty space has to surround the logo so it never gets crowded by other elements). Minimum size rules for print and for screen, so it never gets shrunk to the point of becoming an illegible smudge. A page of "incorrect usage" examples — stretched, recolored, placed on a clashing background — because showing what not to do prevents more misuse than showing what to do.

Color system: your primary and secondary colors specified in HEX (for screens), RGB (for digital design tools), and CMYK (for print), so a print shop and a web developer are both working from the same source instead of eyeballing a screenshot. If there's a color hierarchy — a primary brand color plus supporting accent colors — I'll document the intended ratio of use so the accent doesn't creep into dominance over time.

Typography: your primary typeface for headlines, a secondary typeface for body copy if the two differ, and a defined hierarchy (H1/H2/H3/body sizing relationships) so a blog post and a landing page use consistent type scale. If your primary font is a paid or custom license, I'll note a free fallback for situations where the licensed font isn't available.

Optional, depending on what you already have established: a short imagery/photography direction (warm vs. cool tones, posed vs. candid, whether stock photography fits the brand or actively hurts it), and a brief voice and tone note if you already have language guidelines from marketing that are worth cross-referencing.

A print-ready PDF of the full guide, and a one-page quick-reference sheet — the condensed version most people actually pin to a wall or keep open in a second monitor, since almost nobody re-reads a 20-page PDF before every design decision. Source files (Figma) so you can update the document yourself later if a color or font changes.

Day 1: I go through whatever brand assets you already have — logo files, past marketing materials, your website, social presence — and note the color codes and fonts as they're actually being used today, since "official" values and "actual" values often drift apart. I'll also send a short set of questions if anything about the current usage seems inconsistent or undecided (for example, if I find the logo used in two different blues across your existing materials, I need you to tell me which one is correct).

Days 2–3: I build out the guide's structure and lay in the content — logo section, color section, type section — using the audit from day 1 plus your answers to any questions.

Day 4: First full draft goes to you for review. This is the point to flag anything that doesn't match your intent — a rule that's too rigid, a color that's slightly off, a usage example that doesn't apply to how your team actually works.

Day 5: Revisions from your feedback, final PDF and quick-reference sheet delivered, source file handed over.

This service documents an existing brand — it doesn't design a new logo, build a website, or produce print collateral like business cards or signage. If any of those come up during the guide process (which happens often, since gaps tend to surface once you're looking closely at everything together), I'll flag it separately rather than fold it into this scope, so the timeline and price stay predictable. Logo design, web design, and social content work are separate services on my profile if you need any of them alongside this.

One round of revisions is built in. If the first draft needs more than minor adjustment — a genuine rethink of the color system or type choices rather than a tweak — that's a scope conversation, not a hidden extra charge; I'll tell you plainly if we're there before doing any extra work.

I've built brand systems like this for identities across 80+ countries over the past 10+ years, including the guidelines behind the Simor Pack and Blessed Summits identities in my portfolio — worth a look if you want to see the kind of consistency this document is meant to produce.