Ready To Bring Your Brand To Life?

Hi 👋 My name is Micaela, and I am a Brand Strategist who specializes in UX/UI, digital marketing strategy, and brand awareness. Drawing on my experience creating successful consumer brands and mentoring other entrepreneurs looking to make their mark, I'm here to help you find your voice.

We all know that a great brand is the most valuable asset of any business, but with new brands launching every day, how do you get your brand to stand out? Customers don't buy products; they buy better versions of themselves, and it's your job to help them find it.

I'm here to make sure you don't have to do it alone!

Clarify your brand messaging and refine your brand's story

Narrow your brand's focus to serve potential customers better

Get creative and innovative to stand out and make noise

Understand and develop speak to your target audience

Clarify Your Brand Strategy: Here's where we will define the brand's intent and benefits so that anyone can quickly understand your brand and find it meaningful or valuable.

Purpose

Brand Story

Vision

Mission / Goals

Values

Target Audience / Customer Segmentation

User Journey Map

Brand Benefit Ladder

Differentiators / Benefits

Brand Story

WEEK 2

Define Brand Guidelines: During this exploration, we'll get more creative and decide how the brand will show up in colors, fonts, and overall web presence.

Brand Personality / Copy Voice

Colors

Typography

Mood Board

Social Presence Examples

Brand Content Pillars

WEEK 3

Web Design Exploration: Lastly, we will use all of the above to create a straightforward user experience that will generate leads to your newly developed site, redesigned to keep consumers engaged and curious.

Website Structure + Information Hierarchies

Website Audit

Landing Page Outline on Figma (Desktop and Mobile)

SEO Optimization

Call-to-action Enhancement to Generate Leads

Engaging Testimonials Usage + Product Showcasing

Thought Leadership Development (blog, links to articles on LinkedIn, etc.)

WEEK 4

This will be the time for final revisions and edits!

Revision Period

All deliverables sent via a WeTransfer or DropBox Link

Let's Get Started, Shall We?